Old page wikitext, before the edit (old_wikitext) | '{{good article}}
{{short description|Veggie burger sold by Burger King}}
{{use mdy dates|date=June 2023}}
{{Infobox nutritional value
| name = Impossible Whopper
| image = Impossible Whopper 1.jpg
| image_size =
| image_alt = The Impossible Whopper
| caption = The Impossible Whopper
| serving_size = 1 sandwich
| kcal = 630
| carbs = 62 g
| sugars = 14 g
| fat = 34 g
| satfat = 10.1 g
| transfat = 0.2 g
| fiber = 6.2 g
| protein = 28.5 g
| sodium_mg = 1350.3
| cholesterol = 15.1 mg
| note =
| source = <ref name="bk Nutrition Explorer">{{cite web|url=https://www.bk.com/nutrition-explorer|title=Nutrition Explorer|publisher=Burger King|access-date=2023-06-09}}</ref>
}}
The '''Impossible Whopper''' is a [[veggie burger]] sold by [[Burger King]]. It is a variant of the [[Whopper]], with a [[burger patty]] made from a [[meat alternative]] provided by [[Impossible Foods]].<ref>{{cite web|url=https://markets.businessinsider.com/news/stocks/burger-king-and-impossible-foods-announce-the-canadian-launch-of-the-impossible-whopper-1030231551?op=1|title=Burger King® and Impossible Foods Announce the Canadian Launch of the Impossible™ Whopper®|publisher=Markets Inside|access-date=2022-03-30|archive-date=March 22, 2022|archive-url=https://web.archive.org/web/20220322190636/https://markets.businessinsider.com/news/stocks/burger-king-and-impossible-foods-announce-the-canadian-launch-of-the-impossible-whopper-1030231551?op=1|url-status=live}}</ref> First introduced in the United States in 2019,<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America"/><ref name="Lawsuit claims Burger King's Impossible Whoppers">{{cite news |title=Lawsuit claims Burger King's Impossible Whoppers are contaminated by meat |url=https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/lawsuit-claims-burger-kings-impossible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP |access-date=9 June 2023 |work=Reuters |date=18 November 2019 |language=en |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609031909/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/lawsuit-claims-burger-kings-impossible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP |url-status=live}}</ref> it was made available in Canada in 2021.<ref name="Burger King launches plant-based Impossible Whopper in Canada dailyhive">{{cite news |title=Burger King launches plant-based Impossible Whopper in Canada {{!}} Dished |url=https://dailyhive.com/vancouver/burger-king-impossible-whopper-canada |access-date=9 June 2023 |work=dailyhive.com |language=en |archive-date=June 18, 2023 |archive-url=https://web.archive.org/web/20230618215513/https://dailyhive.com/vancouver/burger-king-impossible-whopper-canada |url-status=live }}</ref><ref name="Oh Canada newswire Impossible Whopper">{{cite news |last1=King |first1=Burger |title=Oh Canada! The Impossible™ Whopper® is Now Available Nationwide |url=https://www.newswire.ca/news-releases/oh-canada-the-impossible-tm-whopper-r-is-now-available-nationwide-894068993.html |access-date=9 June 2023 |work=www.newswire.ca |language=en |archive-date=June 19, 2023 |archive-url=https://web.archive.org/web/20230619191124/https://www.newswire.ca/news-releases/oh-canada-the-impossible-tm-whopper-r-is-now-available-nationwide-894068993.html |url-status=live }}</ref>
By default, the Impossible Whopper is topped with tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions; customers can ask for toppings to be added or removed. It can be ordered with cheese.<ref name="bk menu">{{cite web|url=https://www.bk.com/menu/picker-95eb0a67-9e69-4849-9bc6-6715b3790e9a|title=Impossible™ Whopper|publisher=Burger King|access-date=2022-03-30}}</ref> It is typically cooked on the same grill as meat patties, though customers can request for it to be cooked separately.<ref name="SCMP Impossible Whopper"/><ref name="Today Impossible Whopper"/><ref name="independent Impossible Whopper"/>
Customers' opinions vary on how closely the Impossible Whopper resembles the beef Whopper.<ref name="We tried Burger King's meatless Tampa Bay"/><ref name="thespoon Impossible Whopper"/> Reviewers have praised the burger's environmental benefits compared to the beef Whopper.<ref name="Diamondback Impossible Whopper"/><ref name="Miami New Times Impossible Whopper"/>
== Development and initial roll-out ==
The Impossible Whopper was rolled out in 2019. Burger King already sold [[List of Burger King products#Vegetarian|other veggie burgers]] before this, but they were not intended to be as meatlike as the Impossible Whopper.<ref name="nytimes Behold the Beefless Impossible Whopper"/> Burger King considered selling a burger from [[Beyond Meat]] but decided on [[Impossible Foods]] instead.<ref>{{cite news |last1=Lucas |first1=Amelia |title=Burger King is testing a vegetarian Whopper made with Impossible Burger |url=https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |access-date=9 June 2023 |work=CNBC |date=1 April 2019 |language=en |archive-date=December 12, 2020 |archive-url=https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |url-status=live }}</ref>
In developing the burger, Impossible Foods used the same recipe as their other products (their [[Impossible Burger]] came out in 2016) but redesigned the patties to match the shape of the regular Whopper and fit in the same bun.<ref name="nytimes Behold the Beefless Impossible Whopper"/><ref>{{cite news |last1=Bradshaw |first1=Tim |last2=Terazono |first2=Emiko |title=Burger King deal fuels plant-based meat group |url=https://www.ft.com/content/5ce0f058-54a8-11e9-91f9-b6515a54c5b1 |access-date=9 June 2023 |work=[[Financial Times]] |date=2 April 2019 }}</ref> The Impossible Foods factory in [[Oakland, California]], added an additional production line specifically for Impossible Whoppers.<ref name="nytimes Behold the Beefless Impossible Whopper"/> Burger King began test marketing the new burger in April 2019 at 59 locations [[Greater St. Louis|in and around St. Louis, Missouri]].<ref name="CNBC-Imp">{{Cite news |url=https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |title=Burger King is testing vegetarian Whopper made with Impossible Burger |last=Lucas |first=Amelia |date=1 April 2019 |access-date=1 April 2019 |work=[[CNBC]] |archive-date=December 12, 2020 |archive-url=https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |url-status=live }}</ref><ref name="usa today Would you eat a beefless Whopper">{{cite news |title=Would you eat a beefless Whopper? If so, it's coming to some Burger King stores |url=https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/ |access-date=8 June 2023 |work=USA TODAY |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608162039/https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/ |url-status=live }}</ref> This initial launch was accompanied with an [[April Fools]]-themed promotional video on April 1, 2019.<ref name="CNBC-Imp" /> That month, Burger King restaurants in St. Louis saw an increase in foot traffic, outperforming Burger King's average foot traffic nationwide by 18.5%, according to a market research firm.<ref>{{cite news |last1=Lucas |first1=Amelia |title=Impossible Whopper boosted Burger King traffic by 18%, report says |url=https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html |access-date=12 July 2023 |work=CNBC |date=28 May 2019 |language=en |archiveurl=https://web.archive.org/web/20220325015947/https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html |archivedate=2022-03-25}}</ref> In May 2019, the trial was expanded to four cities.<ref>{{cite news |last1=Rocco |first1=Matthew |title=Beyond Meat rallies as Tim Hortons tests vegan sausage on menu |url=https://www.ft.com/content/f853ab48-772b-11e9-bbad-7c18c0ea0201 |access-date=9 June 2023 |work=Financial Times |date=15 May 2019 }}</ref>
[[File:Impossible Whoppers (cropped).jpg|thumb|An Impossible Whopper photographed in September 2019]]
In August 2019, the Impossible Whopper was made available nationwide, initially as a limited-time trial.<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America">{{cite news |title=The Impossible Whopper Is Coming To Every Burger King In America Next Week |url=https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/ |access-date=8 June 2023 |work=www.cbsnews.com |date=1 August 2019 |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608160215/https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/ |url-status=live }}</ref><ref name="Fox-Imp">{{cite news |title=Impossible Burger prank becomes Burger King feeding frenzy |url=https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy |last=Limitone |first=Julia |work=[[FOX Business]] |access-date=3 September 2019 |date=23 August 2019 |archive-date=December 8, 2020 |archive-url=https://web.archive.org/web/20201208145630/https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy |url-status=live }}</ref> Its price was $5.59, while the regular Whopper cost about $1 less.<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America"/> It was marketed as "100% Whopper, 0% Beef".<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> As part of the rollout, Burger King offered a taste test box: customers could pay $7 to receive both a regular Whopper and an Impossible Whopper from [[DoorDash]].<ref name="Burger King's plant-based Impossible Whopper is launching nationwide this month" />
Burger King executive Chris Finazzo said that the new burger had "driven new guests into the restaurant",<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America"/> and Jose Cil, the CEO of Burger King's parent company [[Restaurant Brands International]], said that it could "be part of the Burger King menu for the long term".<ref name="consumeraffairs Vegan suit dismissed">{{cite news |title=Vegan suit against Burger King's Impossible Whopper dismissed |url=https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html |access-date=9 June 2023 |work=Consumer Affairs |date=22 July 2020 |language=en |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609030409/https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html |url-status=live }}</ref> In October 2019, Restaurant Brands International reported strong growth in sales, attributed to the popularity of the Impossible Whopper.<ref>{{cite news |last1=Monica |first1=Paul R. La |title=Impossible Whoppers are a huge hit at Burger King, fueling its best quarter in four years |url=https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html |access-date=8 June 2023 |work=CNN |date=28 October 2019 |language=en |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608155428/https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html |url-status=live }}</ref> The burger stayed on Burger King's menu and was still available in late 2022.<ref>{{cite news |last1=Wiener-Bronner |first1=Danielle |title=What's gone wrong at Beyond Meat |url=https://www.cnn.com/2022/12/07/business/beyond-meat-sales/index.html |access-date=7 July 2023 |work=CNN |date=7 December 2022 |language=en}}</ref>
The introduction of the burger was seen as a promising sign for the future of the meat alternative industry.<ref name="nytimes Behold the Beefless Impossible Whopper"/> When it was first piloted in St. Louis, ''[[The New York Times]]'' reported that if Burger King began selling it throughout the United States, this would "more than double the total number of locations where Impossible's burgers are available".<ref name="nytimes Behold the Beefless Impossible Whopper">{{cite news |last1=Popper |first1=Nathaniel |last2=Edge |first2=Matt |title=Behold the Beefless 'Impossible Whopper' |url=https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html |access-date=9 June 2023 |work=The New York Times |date=1 April 2019 |archive-date=June 18, 2023 |archive-url=https://web.archive.org/web/20230618213136/https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html |url-status=live }}</ref> ''[[The Guardian]]'' wrote that the "fanfare" of the August 2019 rollout "would have been unimaginable" a decade before.<ref name="The Guardian Can Burger King's meat-free burger">{{cite news |last1=Glenza |first1=Jessica |title=Can Burger King's meat-free burger attract the climate conscious? |url=https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth |access-date=9 June 2023 |work=The Guardian |date=11 August 2019 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609033237/https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth |url-status=live }}</ref> Eric Bohl, a meat lobbyist, called the burger a wake-up call for his industry, stressing how similar the Impossible Whopper was to a beef burger.<ref name="Milman Impossible Whopper meat lobbyist">{{cite news |last1=Milman |first1=Oliver |title=Burger King's plant-based Whopper gets glowing review – from a meat lobbyist |url=https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist |access-date=9 June 2023 |work=The Guardian |date=8 April 2019 |archive-date=June 12, 2023 |archive-url=https://web.archive.org/web/20230612101224/https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist |url-status=live }}</ref>
Burger King expanded the Impossible Whopper to Canada in 2021, first in [[Ontario]] in March and then nationwide in April.<ref name="Burger King launches plant-based Impossible Whopper in Canada dailyhive"/><ref name="Oh Canada newswire Impossible Whopper"/> In Europe, Burger King introduced a different veggie burger in 2019: the Rebel Whopper, which is not made by Impossible Foods.<ref>{{cite news |last1=Abboud |first1=Leila |title=Burger King and Unilever launch meat-free 'Rebel Whopper' |url=https://www.ft.com/content/8b86184a-022f-11ea-b7bc-f3fa4e77dd47 |access-date=9 June 2023 |work=Financial Times |date=12 November 2019 }}</ref>
== Comparison with the regular Whopper ==
[[File:Impossible Whoppers Packung.jpg|thumb|Impossible Whopper in packaging with [[Side dish|sides]]]]
Burger King executive Fernando Machado said that in taste tests, employees and customers could not distinguish between the Impossible Whopper and a regular beef Whopper.<ref name="nytimes Behold the Beefless Impossible Whopper"/> Both types of Whoppers use the same bun and the same preparation by restaurant staff.<ref name="nytimes Behold the Beefless Impossible Whopper" /> The Impossible Whopper is wrapped in a distinct wrapper that says "Impossible Whopper".<ref name="nytimes Behold the Beefless Impossible Whopper" /> It is slightly more expensive than a regular Whopper, with a price difference of about $1 or $2.<ref>{{cite news |last1=Terazono |first1=Emiko |title=Impossible Foods steps up challenge to meat producers |url=https://www.ft.com/content/452c5718-5d6c-11ea-8033-fa40a0d65a98 |access-date=9 June 2023 |work=Financial Times |date=3 March 2020 }}</ref><ref name="FT Companies pin hopes on meat-free cash cows">{{cite news |last1=Abboud |first1=Leila |last2=Campbell |first2=Chris |last3=Mathurin |first3=Patrick |title=Companies pin hopes on meat-free cash cows |url=https://www.ft.com/content/af97dbdc-06d1-11ea-a984-fbbacad9e7dd |access-date=9 June 2023 |work=Financial Times |date=16 November 2019 }}</ref>
In terms of nutrition, the Impossible Whopper has a similar amount of protein to the regular Whopper but less fat, slightly less [[saturated fat]], slightly fewer calories, and much less cholesterol; it also has slightly more sodium.<ref name="nytimes Behold the Beefless Impossible Whopper" /><ref name="FT Companies pin hopes on meat-free cash cows" /> Nutritionist Mhairi Brown said: "It's difficult to say which one is healthier, because ultimately we know a burger is not a healthy choice."<ref name="The Guardian Can Burger King's meat-free burger" /> Instead of [[beef]], the Impossible Whopper patty is made from ingredients including [[soy protein]], [[potato]] protein, [[coconut oil]], [[sunflower oil]], soy [[leghemoglobin]] (containing [[heme]]), and [[methylcellulose]].<ref name="independent Impossible Whopper" /><ref>{{cite news |title=The Truth About Burger King's Impossible Whopper |url=https://www.mashed.com/256549/the-truth-about-burger-kings-impossible-whopper/ |access-date=9 June 2023 |work=Mashed |date=5 October 2020 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609104602/https://www.mashed.com/256549/the-truth-about-burger-kings-impossible-whopper/ |url-status=live }}</ref> A reviewer for the ''[[Tampa Bay Times]]'' mentioned that it does not have the [[antibiotics]] and [[hormones]] often used in beef production.<ref name="We tried Burger King's meatless Tampa Bay"/>
Reviewers commented that the Impossible Whopper is more environmentally friendly than the regular Whopper.<ref name="thespoon Impossible Whopper" /><ref name="Diamondback Impossible Whopper" /><ref name="Miami New Times Impossible Whopper">{{cite news |last=Fagenson |first=Zachary |date=May 16, 2019|title=Is Burger King's Impossible Whopper Worth the Hype? |url=https://www.miaminewtimes.com/restaurants/is-burger-kings-impossible-whopper-worth-the-hype-11173840 |access-date=9 June 2023 |work=Miami New Times |language=en |archive-date=February 25, 2023 |archive-url=https://web.archive.org/web/20230225153751/https://www.miaminewtimes.com/restaurants/is-burger-kings-impossible-whopper-worth-the-hype-11173840 |url-status=live }}</ref> According to the ''Tampa Bay Times'', it uses 95% less land and 74% less water and creates 87% fewer emissions.<ref name="We tried Burger King's meatless Tampa Bay" />
== Reception ==
[[File:Burger King Impossible Whopper (48609441113).jpg|thumb|Impossible Whopper and packaging]]
Customers' opinions vary on how similar the Impossible Whopper is to the regular Whopper; some say that it is almost identical, others think it is not even close.<ref name="We tried Burger King's meatless Tampa Bay"/><ref name="thespoon Impossible Whopper"/><ref name="We Tried Burger King's Impossible Burger Delish"/> Some reviewers found the texture to be similar,<ref name="inthekitchenwithmatt Impossible Whopper"/><ref name="We Tried Burger King's Impossible Burger Delish"/> while others found that the Impossible Whopper was dry or missing the crumbliness of beef.<ref name="We tried Burger King's meatless Tampa Bay">{{cite news |last=Figueroa IV|first=Daniel|date=August 14, 2019|title=We tried Burger King's meatless Impossible Whopper so you don't have to. |url=https://www.tampabay.com/arts-entertainment/food/2019/08/14/we-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to/ |access-date=9 June 2023 |work=Tampa Bay Times |language=en |archive-date=March 30, 2023 |archive-url=https://web.archive.org/web/20230330042356/https://www.tampabay.com/arts-entertainment/food/2019/08/14/we-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to/ |url-status=live }}</ref><ref name="eatthis Impossible Whopper"/> Reviewers at Foodology found that they "really couldn't tell the difference at all".<ref>{{cite news |title=Burger King Canada: The Impossible Whopper Review |url=https://foodology.ca/burger-king-canada-the-impossible-whopper-review/ |access-date=9 June 2023 |work=Foodology |date=6 May 2021}}</ref>
Megan Schaltegger of ''[[Delish]]'' found that the burger tasted "nearly identical to an OG Whopper", saying that she double-checked her receipt to make sure it really was not meat.<ref name="We Tried Burger King's Impossible Burger Delish">{{cite news |title=We Tried Burger King's Impossible Whopper, And Now We're Campaigning To Keep It Around For Good |url=https://www.delish.com/food-news/a28816817/burger-king-impossible-whopper-taste-test-review/ |access-date=9 June 2023 |work=Delish |date=12 September 2019 |archive-date=February 25, 2023 |archive-url=https://web.archive.org/web/20230225153752/https://www.delish.com/food-news/a28816817/burger-king-impossible-whopper-taste-test-review/ |url-status=live }}</ref> [[Meat industry]] lobbyist Eric Bohl likewise said "If I didn't know what I was eating, I would have no idea it was not beef."<ref name="Milman Impossible Whopper meat lobbyist"/> Zachary Fagenson of the ''[[Miami New Times]]'' said the burger's taste and texture were very similar to the regular Whopper and praised Burger King for providing an environmentally-friendly alternative to beef.<ref name="Miami New Times Impossible Whopper"/> Another positive review came from Antonio Villas-Boas writing for ''[[Business Insider]]'', who said that although the Impossible Whopper was not as good as the regular Whopper, it was better than most veggie burgers. Despite being a meat-eater, Villas-Boas continued buying the Impossible Whopper, saying that "reducing the amount of meat in my diet can only be a good thing".<ref>{{cite news |last1=Villas-Boas |first1=Antonio |title=I'm a meat eater, and I tried the new Impossible Whopper from Burger King — here's my verdict |url=https://www.businessinsider.com/burger-king-impossible-whopper-review-2019-8 |access-date=9 June 2023 |work=Business Insider |archive-date=May 23, 2022 |archive-url=https://web.archive.org/web/20220523154400/https://www.businessinsider.com/burger-king-impossible-whopper-review-2019-8 |url-status=live }}</ref>
Writing for ''[[The Washington Post]]'', Tim Carman said that the Impossible Whopper patty is more flavorful than the traditional beef patty because "the bar is set extremely low".<ref name="Burger King's Impossible Whopper tastes even better than the real thing">{{cite news |last1=Carman |first1=Tim |title=Burger King's Impossible Whopper tastes even better than the real thing |url=https://www.washingtonpost.com/news/voraciously/wp/2019/04/15/burger-kings-impossible-whopper-tastes-even-better-than-the-real-thing/ |access-date=9 June 2023 |newspaper=Washington Post |date=28 October 2021 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127114314/https://www.washingtonpost.com/news/voraciously/wp/2019/04/15/burger-kings-impossible-whopper-tastes-even-better-than-the-real-thing/ |url-status=live }}</ref> He concluded: "The product is close enough to beef that your brain is willing to fill in the rest of the flavors, even if somewhere in the dark recesses of your cerebral cortex, you know it's all a lie."<ref name="Burger King's Impossible Whopper tastes even better than the real thing"/> Adam Bible of ''[[Eat This, Not That]]'' wrote that the burger was "good, almost great". He was impressed by the burger's meatlike taste, but when he tried a regular Whopper alongside it, he found that the Impossible Whopper paled in comparison.<ref name="eatthis Impossible Whopper">{{cite news |last1=Bible |first1=Adam |title=Burger King's Impossible Whopper Is Good for a Plant-Based Version, But It Won't Win Over All Carnivores |url=https://www.eatthis.com/burger-king-impossible-whopper-review/ |access-date=9 June 2023 |work=Eat This Not That |date=14 August 2019 |language=en }}</ref> Similarly, the ''[[Tampa Bay Times]]''{{'s}} Christopher Spata said that eating the two versions together made the Impossible Whopper feel inadequate.<ref name="We tried Burger King's meatless Tampa Bay" />
Alison Cook of the ''[[Houston Chronicle]]'' said that although the patty differed from the regular Whopper in taste and texture, this did not matter too much because of the burger's lavish condiments.<ref name="Houston Chronicle Impossible Whopper" /> She called the Impossible Whopper "a burgerlike experience" rather than a burger, and gave it a D+ compared to the regular Whopper's C−.<ref name="Houston Chronicle Impossible Whopper" /> ''[[Thrillist]]''{{'s}} Adam Rothbarth likewise said that the condiments were the main source of flavor compared to the patty itself, which is something that, according to Tim Carman's Impossible Whopper review, is also true of the regular Whopper.<ref name="Burger King's Impossible Whopper tastes even better than the real thing" /><ref name="Thrillist Impossible Whopper" /> Rothbarth found that the burger tasted very much like a regular Whopper but that "the question shouldn't be whether it tastes like a Whopper (it does), it should be whether it tastes good (not especially)."<ref name="Thrillist Impossible Whopper" /> Rothbarth and ''The Spoon''{{'s}} Chris Albrecht both said that Burger King's interpretation was not as good as other restaurants' versions of the [[Impossible Burger]].<ref name="thespoon Impossible Whopper" /><ref name="Thrillist Impossible Whopper">{{cite news |title=We Tried Burger King's Impossible Whopper to See How It Compares to the Meaty Original |url=https://www.thrillist.com/eat/nation/burger-king-impossible-whopper-review |access-date=9 June 2023 |work=Thrillist |language=en |archive-date=June 2, 2023 |archive-url=https://web.archive.org/web/20230602141501/https://www.thrillist.com/eat/nation/burger-king-impossible-whopper-review |url-status=live }}</ref> Nonetheless, Rothbarth expressed approval for Burger King's decision to introduce the Impossible Whopper.<ref name="Thrillist Impossible Whopper" />
Food blogger Matt Taylor said the burger "didn't taste exactly like meat, but fairly similar"; he concluded that it was not quite as good as a beef Whopper but that some consumers might not be able to tell the difference.<ref name="inthekitchenwithmatt Impossible Whopper">{{cite web |last1=Taylor |first1=Matt |title=Impossible Whopper Review: Does Fake Meat Taste Good? |url=https://www.inthekitchenwithmatt.com/impossible-whopper |website=In The Kitchen With Matt |access-date=9 June 2023 |date=24 July 2021 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609140838/https://www.inthekitchenwithmatt.com/impossible-whopper |url-status=live }}</ref> ''The Spoon''{{'s}} Chris Albrecht said it was good but "definitely wouldn't fool a meat eater", concluding that he would order one again in the future for environmental reasons.<ref name="thespoon Impossible Whopper"/> Both Taylor and Albrecht commented that the patty's shape looked too perfect.<ref name="thespoon Impossible Whopper">{{cite news |title=I Tried Burger King's Impossible Whopper (and so Did a Lot of Other Customers) |url=https://thespoon.tech/i-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers/ |access-date=9 June 2023 |work=The Spoon |date=15 August 2019 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609141616/https://thespoon.tech/i-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers/ |url-status=live }}</ref><ref name="inthekitchenwithmatt Impossible Whopper"/> Alison Cook of the ''[[Houston Chronicle]]'' similarly noted that the edge of the Impossible patty is straight whereas the beef patty's edge is irregular,<ref name="Houston Chronicle Impossible Whopper">{{cite news |last1=Cook |first1=Alison |title=Burger Friday: Impossible Whopper offers 'a burger-like experience,' not much else, at Burger King |url=https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317 |access-date=9 June 2023 |work=Preview {{!}} Houston Arts & Entertainment Guide |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609151853/https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317 |url-status=live }}</ref> and Zachary Fagenson of the ''Miami New Times'' said it was "a near-perfect circle with right angles at its edges".<ref name="Miami New Times Impossible Whopper"/>
Two reviewers from ''[[The Diamondback]]'' called the Impossible Whopper bland.<ref name="Diamondback Impossible Whopper">{{cite news |title=A life-long vegetarian and a loyal carnivore review Burger King's Impossible Whopper |url=https://dbknews.com/2019/11/07/burger-king-impossible-whopper-vegetarian-meat-eater-review/ |access-date=9 June 2023 |work=The Diamondback |date=7 November 2019 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609141210/https://dbknews.com/2019/11/07/burger-king-impossible-whopper-vegetarian-meat-eater-review/ |url-status=live }}</ref> One called it a "solid meatless option", while the other concluded that like the regular Whopper, it has the characteristic low quality of [[fast food]].<ref name="Diamondback Impossible Whopper"/>
One reviewer from the ''Tampa Bay Times'' found the Impossible Whopper to be better than the regular Whopper, saying that the plant-based burger tasted like beef, whereas the beef burger was too greasy and had a soggy bun.<ref name="We tried Burger King's meatless Tampa Bay" />
== Vegetarian and vegan options and cross-contamination ==
The Impossible Whopper is prepared with [[mayonnaise]] and is cooked on the same grill as all other burgers. As such, it is not strictly [[vegetarian]] or [[vegan]] by default.<ref name="SCMP Impossible Whopper"/><ref name="independent Impossible Whopper"/> Customers who want to avoid cross-contamination with meat products can ask for it to be prepared separately, in an oven or a microwave instead of on the grill.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/><ref name="SCMP Impossible Whopper">{{cite web|url=https://www.scmp.com/magazines/style/news-trends/article/3039177/burger-kings-plant-based-impossible-whopper-isnt-really|title=Burger King's plant-based Impossible Whopper isn't really vegan, or even vegetarian – and customers are going crazy|date=25 November 2019|publisher=South China Morning Post|access-date=2022-03-30}}</ref><ref name="Today Impossible Whopper">{{cite web|url=https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203|title=Why Burger King's Impossible Whopper and breakfast sandwich aren't vegetarian|publisher=Today|first=Lyn|last=Mettler|date=2019-08-06|accessdate=2022-03-30|archive-date=March 24, 2022|archive-url=https://web.archive.org/web/20220324015943/https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203|url-status=live}}</ref><ref name="independent Impossible Whopper">{{cite web|url=https://www.independent.co.uk/life-style/food-and-drink/burger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html|title=Burger King's new 'vegetarian' Impossible Whopper is cooked in same broiler as beef and chicken|work=The Independent|first=Katie|last=O'Malley|date=2019-08-07|access-date=2022-03-30|archive-date=March 22, 2022|archive-url=https://web.archive.org/web/20220322202211/https://www.independent.co.uk/life-style/food-and-drink/burger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html|url-status=live}}</ref> Customers who want to make it vegan can ask for no mayonnaise.<ref name="Today Impossible Whopper"/><ref>{{cite news |last1=Flink |first1=Tanya |title=What's Vegan at Burger King? The Complete Menu Guide |url=https://vegnews.com/vegan-guides/vegan-guide-burger-king |access-date=8 June 2023 |work=VegNews.com |archive-date=May 10, 2023 |archive-url=https://web.archive.org/web/20230510175129/https://vegnews.com/vegan-guides/vegan-guide-burger-king |url-status=live }}</ref>
The burger is not marketed as vegetarian,<ref name="independent Impossible Whopper"/> and it is targeted mainly at customers who want to reduce their animal product consumption but are not strictly vegetarian or vegan.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/><ref name="Today Impossible Whopper"/><ref name="Burger King wins dismissal of vegans lawsuit"/> When Burger King was still looking into introducing the burger, its North American head Chris Finazzo said he was surprised to learn that much of the demand for meat substitutes comes from [[flexitarian]]s.<ref name="Burger King's plant-based Impossible Whopper is launching nationwide this month">{{cite news |last1=Lucas |first1=Amelia |title=Burger King's plant-based Impossible Whopper is launching nationwide this month |url=https://www.cnbc.com/2019/07/31/burger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html |access-date=8 June 2023 |work=CNBC |date=1 August 2019 |language=en |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608161855/https://www.cnbc.com/2019/07/31/burger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html |url-status=live }}</ref> Burger King has also said that some vegans are not concerned about cross-contamination from cooking food on the same grill as meat products.<ref>{{cite news |last1=Dodhiya |first1=Mohsina |title=Burger King adds two new Impossible burgers in the US |url=https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/ |access-date=8 June 2023 |work=Totally Vegan Buzz |date=24 June 2022 |archive-date=December 9, 2022 |archive-url=https://web.archive.org/web/20221209154940/https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/ |url-status=live }}</ref>
In November 2019, a customer by the name of Phillip Williams sued Burger King in a [[class action lawsuit]] after he bought an Impossible Whopper without knowing that it was cooked on the same grill as meat burgers.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> Williams, who is vegan, bought the burger at a drive-through in [[Atlanta]] and said that he would not have bought it if he had known that it was "coated in meat by-products".<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> In addition to damages, he asked for an [[injunction]] to force Burger King to "clearly disclose" that the different burgers are cooked on the same grill.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> Williams was joined by six other plaintiffs and filed the lawsuit in [[Miami]], where Burger King is based, in the [[United States District Court for the Southern District of Florida]].<ref name="Lawsuit claims Burger King's Impossible Whoppers"/><ref name="Burger King wins dismissal of vegans lawsuit">{{cite news |title=Burger King wins dismissal of vegans' lawsuit over Impossible Whopper |url=https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340 |access-date=9 June 2023 |work=Reuters |date=21 July 2020 |language=en |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609031907/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340 |url-status=live }}</ref><ref>{{cite web |title=Williams v Burger King |url=https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical |access-date=9 June 2023 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609024934/https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical |url-status=live }}</ref><ref>{{cite news |last1=Cohen |first1=Howard |title=Vegan's Burger King suit proves an impossible dream. South Florida judge dismisses case |url=https://www.miamiherald.com/news/business/article244402162.html |access-date=9 June 2023 |work=[[Miami Herald]] |date=July 22, 2020}}</ref> In July 2020, the lawsuit was dismissed by district judge [[Raag Singhal]], who said that the plaintiffs did not represent a valid class, that they failed to show they were deceived into paying a higher price for the burger, and that "Burger King promised a non-meat patty and delivered".<ref name="Burger King wins dismissal of vegans lawsuit"/>
== See also ==
* {{annotated link|Environmental impacts of animal agriculture}}
* [[List of Burger King products]]
* {{annotated link|McPlant}}
* {{annotated link|McVegan}}
* {{annotated link|McVeggie}}
== References ==
{{reflist}}
== External links ==
{{Commonscat}}
* [https://impossiblefoods.com/burgerking Impossible Whopper page from Impossible Foods]
{{Burger King}}
{{authority control}}
[[Category:2019 introductions]]
[[Category:Burger King foods]]
[[Category:Meat substitutes]]' |
New page wikitext, after the edit (new_wikitext) | '{{good article}}
{{short description|Meat burger sold by Burger King}}
{{use mdy dates|date=June 2023}}
{{Infobox nutritional value
| name = Possible Whopper
| image = Possible Whopper 1.jpg
| image_size =
| image_alt = The Possible Whopper
| caption = The Possible Whopper
| serving_size = 50 sandwiches
| kcal = 630
| carbs = 632 g
| sugars = 14 g
| fat = 34 g
| satfat = 10.1 g
| transfat = 0.2 g
| fiber = 6.2 g
| protein = 28.5 g
| sodium_mg = 1350.3
| cholesterol = 11115.1 mg
| note =
| source = <ref name="bk Nutrition Explorer">{{cite web|url=https://www.bk.com/nutrition-explorer|title=Nutrition Explorer|publisher=Burger King|access-date=2023-06-09}}</ref>
}}
The '''Possible Whopper''' is a [[veggie burger]] sold by [[Burger King]]. It is a variant of the [[Whopper]], with a [[burger patty]] made from a [[meat alternative]] provided by [[Possible Foods]].<ref>{{cite web|url=https://markets.businessinsider.com/news/stocks/burger-king-and-Possible-foods-announce-the-canadian-launch-of-the-Possible-whopper-1030231551?op=1|title=Burger King® and Possible Foods Announce the Canadian Launch of the Possible™ Whopper®|publisher=Markets Inside|access-date=2022-03-30|archive-date=March 22, 2022|archive-url=https://web.archive.org/web/20220322190636/https://markets.businessinsider.com/news/stocks/burger-king-and-Possible-foods-announce-the-canadian-launch-of-the-Possible-whopper-1030231551?op=1|url-status=live}}</ref> First introduced in the United States in 2019,<ref name="CBS News Possible Whopper Is Coming To Every Burger King In America"/><ref name="Lawsuit claims Burger King's Possible Whoppers">{{cite news |title=Lawsuit claims Burger King's Possible Whoppers are contaminated by meat |url=https://www.reuters.com/article/us-rstrnt-brnd-burger-king-Possible-wh/lawsuit-claims-burger-kings-Possible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP |access-date=9 June 2023 |work=Reuters |date=18 November 2019 |language=en |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609031909/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-Possible-wh/lawsuit-claims-burger-kings-Possible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP |url-status=live}}</ref> it was made available in Canada in 2021.<ref name="Burger King launches plant-based Possible Whopper in Canada dailyhive">{{cite news |title=Burger King launches plant-based Possible Whopper in Canada {{!}} Dished |url=https://dailyhive.com/vancouver/burger-king-Possible-whopper-canada |access-date=9 June 2023 |work=dailyhive.com |language=en |archive-date=June 18, 2023 |archive-url=https://web.archive.org/web/20230618215513/https://dailyhive.com/vancouver/burger-king-Possible-whopper-canada |url-status=live }}</ref><ref name="Oh Canada newswire Possible Whopper">{{cite news |last1=King |first1=Burger |title=Oh Canada! The Possible™ Whopper® is Now Available Nationwide |url=https://www.newswire.ca/news-releases/oh-canada-the-Possible-tm-whopper-r-is-now-available-nationwide-894068993.html |access-date=9 June 2023 |work=www.newswire.ca |language=en |archive-date=June 19, 2023 |archive-url=https://web.archive.org/web/20230619191124/https://www.newswire.ca/news-releases/oh-canada-the-Possible-tm-whopper-r-is-now-available-nationwide-894068993.html |url-status=live }}</ref>
By default, the Impossible Whopper is topped with tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions; customers can ask for toppings to be added or removed. It can be ordered with cheese.<ref name="bk menu">{{cite web|url=https://www.bk.com/menu/picker-95eb0a67-9e69-4849-9bc6-6715b3790e9a|title=Impossible™ Whopper|publisher=Burger King|access-date=2022-03-30}}</ref> It is typically cooked on the same grill as meat patties, though customers can request for it to be cooked separately.<ref name="SCMP Impossible Whopper"/><ref name="Today Impossible Whopper"/><ref name="independent Impossible Whopper"/>
Customers' opinions vary on how closely the Impossible Whopper resembles the beef Whopper.<ref name="We tried Burger King's meatless Tampa Bay"/><ref name="thespoon Impossible Whopper"/> Reviewers have praised the burger's environmental benefits compared to the beef Whopper.<ref name="Diamondback Impossible Whopper"/><ref name="Miami New Times Impossible Whopper"/>
== Development and initial roll-out ==
The Impossible Whopper was rolled out in 2019. Burger King already sold [[List of Burger King products#Vegetarian|other veggie burgers]] before this, but they were not intended to be as meatlike as the Impossible Whopper.<ref name="nytimes Behold the Beefless Impossible Whopper"/> Burger King considered selling a burger from [[Beyond Meat]] but decided on [[Impossible Foods]] instead.<ref>{{cite news |last1=Lucas |first1=Amelia |title=Burger King is testing a vegetarian Whopper made with Impossible Burger |url=https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |access-date=9 June 2023 |work=CNBC |date=1 April 2019 |language=en |archive-date=December 12, 2020 |archive-url=https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |url-status=live }}</ref>
In developing the burger, Impossible Foods used the same recipe as their other products (their [[Impossible Burger]] came out in 2016) but redesigned the patties to match the shape of the regular Whopper and fit in the same bun.<ref name="nytimes Behold the Beefless Impossible Whopper"/><ref>{{cite news |last1=Bradshaw |first1=Tim |last2=Terazono |first2=Emiko |title=Burger King deal fuels plant-based meat group |url=https://www.ft.com/content/5ce0f058-54a8-11e9-91f9-b6515a54c5b1 |access-date=9 June 2023 |work=[[Financial Times]] |date=2 April 2019 }}</ref> The Impossible Foods factory in [[Oakland, California]], added an additional production line specifically for Impossible Whoppers.<ref name="nytimes Behold the Beefless Impossible Whopper"/> Burger King began test marketing the new burger in April 2019 at 59 locations [[Greater St. Louis|in and around St. Louis, Missouri]].<ref name="CNBC-Imp">{{Cite news |url=https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |title=Burger King is testing vegetarian Whopper made with Impossible Burger |last=Lucas |first=Amelia |date=1 April 2019 |access-date=1 April 2019 |work=[[CNBC]] |archive-date=December 12, 2020 |archive-url=https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html |url-status=live }}</ref><ref name="usa today Would you eat a beefless Whopper">{{cite news |title=Would you eat a beefless Whopper? If so, it's coming to some Burger King stores |url=https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/ |access-date=8 June 2023 |work=USA TODAY |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608162039/https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/ |url-status=live }}</ref> This initial launch was accompanied with an [[April Fools]]-themed promotional video on April 1, 2019.<ref name="CNBC-Imp" /> That month, Burger King restaurants in St. Louis saw an increase in foot traffic, outperforming Burger King's average foot traffic nationwide by 18.5%, according to a market research firm.<ref>{{cite news |last1=Lucas |first1=Amelia |title=Impossible Whopper boosted Burger King traffic by 18%, report says |url=https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html |access-date=12 July 2023 |work=CNBC |date=28 May 2019 |language=en |archiveurl=https://web.archive.org/web/20220325015947/https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html |archivedate=2022-03-25}}</ref> In May 2019, the trial was expanded to four cities.<ref>{{cite news |last1=Rocco |first1=Matthew |title=Beyond Meat rallies as Tim Hortons tests vegan sausage on menu |url=https://www.ft.com/content/f853ab48-772b-11e9-bbad-7c18c0ea0201 |access-date=9 June 2023 |work=Financial Times |date=15 May 2019 }}</ref>
[[File:Impossible Whoppers (cropped).jpg|thumb|An Impossible Whopper photographed in September 2019]]
In August 2019, the Impossible Whopper was made available nationwide, initially as a limited-time trial.<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America">{{cite news |title=The Impossible Whopper Is Coming To Every Burger King In America Next Week |url=https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/ |access-date=8 June 2023 |work=www.cbsnews.com |date=1 August 2019 |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608160215/https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/ |url-status=live }}</ref><ref name="Fox-Imp">{{cite news |title=Impossible Burger prank becomes Burger King feeding frenzy |url=https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy |last=Limitone |first=Julia |work=[[FOX Business]] |access-date=3 September 2019 |date=23 August 2019 |archive-date=December 8, 2020 |archive-url=https://web.archive.org/web/20201208145630/https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy |url-status=live }}</ref> Its price was $5.59, while the regular Whopper cost about $1 less.<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America"/> It was marketed as "100% Whopper, 0% Beef".<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> As part of the rollout, Burger King offered a taste test box: customers could pay $7 to receive both a regular Whopper and an Impossible Whopper from [[DoorDash]].<ref name="Burger King's plant-based Impossible Whopper is launching nationwide this month" />
Burger King executive Chris Finazzo said that the new burger had "driven new guests into the restaurant",<ref name="CBS News Impossible Whopper Is Coming To Every Burger King In America"/> and Jose Cil, the CEO of Burger King's parent company [[Restaurant Brands International]], said that it could "be part of the Burger King menu for the long term".<ref name="consumeraffairs Vegan suit dismissed">{{cite news |title=Vegan suit against Burger King's Impossible Whopper dismissed |url=https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html |access-date=9 June 2023 |work=Consumer Affairs |date=22 July 2020 |language=en |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609030409/https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html |url-status=live }}</ref> In October 2019, Restaurant Brands International reported strong growth in sales, attributed to the popularity of the Impossible Whopper.<ref>{{cite news |last1=Monica |first1=Paul R. La |title=Impossible Whoppers are a huge hit at Burger King, fueling its best quarter in four years |url=https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html |access-date=8 June 2023 |work=CNN |date=28 October 2019 |language=en |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608155428/https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html |url-status=live }}</ref> The burger stayed on Burger King's menu and was still available in late 2022.<ref>{{cite news |last1=Wiener-Bronner |first1=Danielle |title=What's gone wrong at Beyond Meat |url=https://www.cnn.com/2022/12/07/business/beyond-meat-sales/index.html |access-date=7 July 2023 |work=CNN |date=7 December 2022 |language=en}}</ref>
The introduction of the burger was seen as a promising sign for the future of the meat alternative industry.<ref name="nytimes Behold the Beefless Impossible Whopper"/> When it was first piloted in St. Louis, ''[[The New York Times]]'' reported that if Burger King began selling it throughout the United States, this would "more than double the total number of locations where Impossible's burgers are available".<ref name="nytimes Behold the Beefless Impossible Whopper">{{cite news |last1=Popper |first1=Nathaniel |last2=Edge |first2=Matt |title=Behold the Beefless 'Impossible Whopper' |url=https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html |access-date=9 June 2023 |work=The New York Times |date=1 April 2019 |archive-date=June 18, 2023 |archive-url=https://web.archive.org/web/20230618213136/https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html |url-status=live }}</ref> ''[[The Guardian]]'' wrote that the "fanfare" of the August 2019 rollout "would have been unimaginable" a decade before.<ref name="The Guardian Can Burger King's meat-free burger">{{cite news |last1=Glenza |first1=Jessica |title=Can Burger King's meat-free burger attract the climate conscious? |url=https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth |access-date=9 June 2023 |work=The Guardian |date=11 August 2019 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609033237/https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth |url-status=live }}</ref> Eric Bohl, a meat lobbyist, called the burger a wake-up call for his industry, stressing how similar the Impossible Whopper was to a beef burger.<ref name="Milman Impossible Whopper meat lobbyist">{{cite news |last1=Milman |first1=Oliver |title=Burger King's plant-based Whopper gets glowing review – from a meat lobbyist |url=https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist |access-date=9 June 2023 |work=The Guardian |date=8 April 2019 |archive-date=June 12, 2023 |archive-url=https://web.archive.org/web/20230612101224/https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist |url-status=live }}</ref>
Burger King expanded the Impossible Whopper to Canada in 2021, first in [[Ontario]] in March and then nationwide in April.<ref name="Burger King launches plant-based Impossible Whopper in Canada dailyhive"/><ref name="Oh Canada newswire Impossible Whopper"/> In Europe, Burger King introduced a different veggie burger in 2019: the Rebel Whopper, which is not made by Impossible Foods.<ref>{{cite news |last1=Abboud |first1=Leila |title=Burger King and Unilever launch meat-free 'Rebel Whopper' |url=https://www.ft.com/content/8b86184a-022f-11ea-b7bc-f3fa4e77dd47 |access-date=9 June 2023 |work=Financial Times |date=12 November 2019 }}</ref>
== Comparison with the regular Whopper ==
[[File:Impossible Whoppers Packung.jpg|thumb|Impossible Whopper in packaging with [[Side dish|sides]]]]
Burger King executive Fernando Machado said that in taste tests, employees and customers could not distinguish between the Impossible Whopper and a regular beef Whopper.<ref name="nytimes Behold the Beefless Impossible Whopper"/> Both types of Whoppers use the same bun and the same preparation by restaurant staff.<ref name="nytimes Behold the Beefless Impossible Whopper" /> The Impossible Whopper is wrapped in a distinct wrapper that says "Impossible Whopper".<ref name="nytimes Behold the Beefless Impossible Whopper" /> It is slightly more expensive than a regular Whopper, with a price difference of about $1 or $2.<ref>{{cite news |last1=Terazono |first1=Emiko |title=Impossible Foods steps up challenge to meat producers |url=https://www.ft.com/content/452c5718-5d6c-11ea-8033-fa40a0d65a98 |access-date=9 June 2023 |work=Financial Times |date=3 March 2020 }}</ref><ref name="FT Companies pin hopes on meat-free cash cows">{{cite news |last1=Abboud |first1=Leila |last2=Campbell |first2=Chris |last3=Mathurin |first3=Patrick |title=Companies pin hopes on meat-free cash cows |url=https://www.ft.com/content/af97dbdc-06d1-11ea-a984-fbbacad9e7dd |access-date=9 June 2023 |work=Financial Times |date=16 November 2019 }}</ref>
In terms of nutrition, the Impossible Whopper has a similar amount of protein to the regular Whopper but less fat, slightly less [[saturated fat]], slightly fewer calories, and much less cholesterol; it also has slightly more sodium.<ref name="nytimes Behold the Beefless Impossible Whopper" /><ref name="FT Companies pin hopes on meat-free cash cows" /> Nutritionist Mhairi Brown said: "It's difficult to say which one is healthier, because ultimately we know a burger is not a healthy choice."<ref name="The Guardian Can Burger King's meat-free burger" /> Instead of [[beef]], the Impossible Whopper patty is made from ingredients including [[soy protein]], [[potato]] protein, [[coconut oil]], [[sunflower oil]], soy [[leghemoglobin]] (containing [[heme]]), and [[methylcellulose]].<ref name="independent Impossible Whopper" /><ref>{{cite news |title=The Truth About Burger King's Impossible Whopper |url=https://www.mashed.com/256549/the-truth-about-burger-kings-impossible-whopper/ |access-date=9 June 2023 |work=Mashed |date=5 October 2020 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609104602/https://www.mashed.com/256549/the-truth-about-burger-kings-impossible-whopper/ |url-status=live }}</ref> A reviewer for the ''[[Tampa Bay Times]]'' mentioned that it does not have the [[antibiotics]] and [[hormones]] often used in beef production.<ref name="We tried Burger King's meatless Tampa Bay"/>
Reviewers commented that the Impossible Whopper is more environmentally friendly than the regular Whopper.<ref name="thespoon Impossible Whopper" /><ref name="Diamondback Impossible Whopper" /><ref name="Miami New Times Impossible Whopper">{{cite news |last=Fagenson |first=Zachary |date=May 16, 2019|title=Is Burger King's Impossible Whopper Worth the Hype? |url=https://www.miaminewtimes.com/restaurants/is-burger-kings-impossible-whopper-worth-the-hype-11173840 |access-date=9 June 2023 |work=Miami New Times |language=en |archive-date=February 25, 2023 |archive-url=https://web.archive.org/web/20230225153751/https://www.miaminewtimes.com/restaurants/is-burger-kings-impossible-whopper-worth-the-hype-11173840 |url-status=live }}</ref> According to the ''Tampa Bay Times'', it uses 95% less land and 74% less water and creates 87% fewer emissions.<ref name="We tried Burger King's meatless Tampa Bay" />
== Reception ==
[[File:Burger King Impossible Whopper (48609441113).jpg|thumb|Impossible Whopper and packaging]]
Customers' opinions vary on how similar the Impossible Whopper is to the regular Whopper; some say that it is almost identical, others think it is not even close.<ref name="We tried Burger King's meatless Tampa Bay"/><ref name="thespoon Impossible Whopper"/><ref name="We Tried Burger King's Impossible Burger Delish"/> Some reviewers found the texture to be similar,<ref name="inthekitchenwithmatt Impossible Whopper"/><ref name="We Tried Burger King's Impossible Burger Delish"/> while others found that the Impossible Whopper was dry or missing the crumbliness of beef.<ref name="We tried Burger King's meatless Tampa Bay">{{cite news |last=Figueroa IV|first=Daniel|date=August 14, 2019|title=We tried Burger King's meatless Impossible Whopper so you don't have to. |url=https://www.tampabay.com/arts-entertainment/food/2019/08/14/we-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to/ |access-date=9 June 2023 |work=Tampa Bay Times |language=en |archive-date=March 30, 2023 |archive-url=https://web.archive.org/web/20230330042356/https://www.tampabay.com/arts-entertainment/food/2019/08/14/we-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to/ |url-status=live }}</ref><ref name="eatthis Impossible Whopper"/> Reviewers at Foodology found that they "really couldn't tell the difference at all".<ref>{{cite news |title=Burger King Canada: The Impossible Whopper Review |url=https://foodology.ca/burger-king-canada-the-impossible-whopper-review/ |access-date=9 June 2023 |work=Foodology |date=6 May 2021}}</ref>
Megan Schaltegger of ''[[Delish]]'' found that the burger tasted "nearly identical to an OG Whopper", saying that she double-checked her receipt to make sure it really was not meat.<ref name="We Tried Burger King's Impossible Burger Delish">{{cite news |title=We Tried Burger King's Impossible Whopper, And Now We're Campaigning To Keep It Around For Good |url=https://www.delish.com/food-news/a28816817/burger-king-impossible-whopper-taste-test-review/ |access-date=9 June 2023 |work=Delish |date=12 September 2019 |archive-date=February 25, 2023 |archive-url=https://web.archive.org/web/20230225153752/https://www.delish.com/food-news/a28816817/burger-king-impossible-whopper-taste-test-review/ |url-status=live }}</ref> [[Meat industry]] lobbyist Eric Bohl likewise said "If I didn't know what I was eating, I would have no idea it was not beef."<ref name="Milman Impossible Whopper meat lobbyist"/> Zachary Fagenson of the ''[[Miami New Times]]'' said the burger's taste and texture were very similar to the regular Whopper and praised Burger King for providing an environmentally-friendly alternative to beef.<ref name="Miami New Times Impossible Whopper"/> Another positive review came from Antonio Villas-Boas writing for ''[[Business Insider]]'', who said that although the Impossible Whopper was not as good as the regular Whopper, it was better than most veggie burgers. Despite being a meat-eater, Villas-Boas continued buying the Impossible Whopper, saying that "reducing the amount of meat in my diet can only be a good thing".<ref>{{cite news |last1=Villas-Boas |first1=Antonio |title=I'm a meat eater, and I tried the new Impossible Whopper from Burger King — here's my verdict |url=https://www.businessinsider.com/burger-king-impossible-whopper-review-2019-8 |access-date=9 June 2023 |work=Business Insider |archive-date=May 23, 2022 |archive-url=https://web.archive.org/web/20220523154400/https://www.businessinsider.com/burger-king-impossible-whopper-review-2019-8 |url-status=live }}</ref>
Writing for ''[[The Washington Post]]'', Tim Carman said that the Impossible Whopper patty is more flavorful than the traditional beef patty because "the bar is set extremely low".<ref name="Burger King's Impossible Whopper tastes even better than the real thing">{{cite news |last1=Carman |first1=Tim |title=Burger King's Impossible Whopper tastes even better than the real thing |url=https://www.washingtonpost.com/news/voraciously/wp/2019/04/15/burger-kings-impossible-whopper-tastes-even-better-than-the-real-thing/ |access-date=9 June 2023 |newspaper=Washington Post |date=28 October 2021 |archive-date=November 27, 2022 |archive-url=https://web.archive.org/web/20221127114314/https://www.washingtonpost.com/news/voraciously/wp/2019/04/15/burger-kings-impossible-whopper-tastes-even-better-than-the-real-thing/ |url-status=live }}</ref> He concluded: "The product is close enough to beef that your brain is willing to fill in the rest of the flavors, even if somewhere in the dark recesses of your cerebral cortex, you know it's all a lie."<ref name="Burger King's Impossible Whopper tastes even better than the real thing"/> Adam Bible of ''[[Eat This, Not That]]'' wrote that the burger was "good, almost great". He was impressed by the burger's meatlike taste, but when he tried a regular Whopper alongside it, he found that the Impossible Whopper paled in comparison.<ref name="eatthis Impossible Whopper">{{cite news |last1=Bible |first1=Adam |title=Burger King's Impossible Whopper Is Good for a Plant-Based Version, But It Won't Win Over All Carnivores |url=https://www.eatthis.com/burger-king-impossible-whopper-review/ |access-date=9 June 2023 |work=Eat This Not That |date=14 August 2019 |language=en }}</ref> Similarly, the ''[[Tampa Bay Times]]''{{'s}} Christopher Spata said that eating the two versions together made the Impossible Whopper feel inadequate.<ref name="We tried Burger King's meatless Tampa Bay" />
Alison Cook of the ''[[Houston Chronicle]]'' said that although the patty differed from the regular Whopper in taste and texture, this did not matter too much because of the burger's lavish condiments.<ref name="Houston Chronicle Impossible Whopper" /> She called the Impossible Whopper "a burgerlike experience" rather than a burger, and gave it a D+ compared to the regular Whopper's C−.<ref name="Houston Chronicle Impossible Whopper" /> ''[[Thrillist]]''{{'s}} Adam Rothbarth likewise said that the condiments were the main source of flavor compared to the patty itself, which is something that, according to Tim Carman's Impossible Whopper review, is also true of the regular Whopper.<ref name="Burger King's Impossible Whopper tastes even better than the real thing" /><ref name="Thrillist Impossible Whopper" /> Rothbarth found that the burger tasted very much like a regular Whopper but that "the question shouldn't be whether it tastes like a Whopper (it does), it should be whether it tastes good (not especially)."<ref name="Thrillist Impossible Whopper" /> Rothbarth and ''The Spoon''{{'s}} Chris Albrecht both said that Burger King's interpretation was not as good as other restaurants' versions of the [[Impossible Burger]].<ref name="thespoon Impossible Whopper" /><ref name="Thrillist Impossible Whopper">{{cite news |title=We Tried Burger King's Impossible Whopper to See How It Compares to the Meaty Original |url=https://www.thrillist.com/eat/nation/burger-king-impossible-whopper-review |access-date=9 June 2023 |work=Thrillist |language=en |archive-date=June 2, 2023 |archive-url=https://web.archive.org/web/20230602141501/https://www.thrillist.com/eat/nation/burger-king-impossible-whopper-review |url-status=live }}</ref> Nonetheless, Rothbarth expressed approval for Burger King's decision to introduce the Impossible Whopper.<ref name="Thrillist Impossible Whopper" />
Food blogger Matt Taylor said the burger "didn't taste exactly like meat, but fairly similar"; he concluded that it was not quite as good as a beef Whopper but that some consumers might not be able to tell the difference.<ref name="inthekitchenwithmatt Impossible Whopper">{{cite web |last1=Taylor |first1=Matt |title=Impossible Whopper Review: Does Fake Meat Taste Good? |url=https://www.inthekitchenwithmatt.com/impossible-whopper |website=In The Kitchen With Matt |access-date=9 June 2023 |date=24 July 2021 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609140838/https://www.inthekitchenwithmatt.com/impossible-whopper |url-status=live }}</ref> ''The Spoon''{{'s}} Chris Albrecht said it was good but "definitely wouldn't fool a meat eater", concluding that he would order one again in the future for environmental reasons.<ref name="thespoon Impossible Whopper"/> Both Taylor and Albrecht commented that the patty's shape looked too perfect.<ref name="thespoon Impossible Whopper">{{cite news |title=I Tried Burger King's Impossible Whopper (and so Did a Lot of Other Customers) |url=https://thespoon.tech/i-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers/ |access-date=9 June 2023 |work=The Spoon |date=15 August 2019 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609141616/https://thespoon.tech/i-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers/ |url-status=live }}</ref><ref name="inthekitchenwithmatt Impossible Whopper"/> Alison Cook of the ''[[Houston Chronicle]]'' similarly noted that the edge of the Impossible patty is straight whereas the beef patty's edge is irregular,<ref name="Houston Chronicle Impossible Whopper">{{cite news |last1=Cook |first1=Alison |title=Burger Friday: Impossible Whopper offers 'a burger-like experience,' not much else, at Burger King |url=https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317 |access-date=9 June 2023 |work=Preview {{!}} Houston Arts & Entertainment Guide |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609151853/https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317 |url-status=live }}</ref> and Zachary Fagenson of the ''Miami New Times'' said it was "a near-perfect circle with right angles at its edges".<ref name="Miami New Times Impossible Whopper"/>
Two reviewers from ''[[The Diamondback]]'' called the Impossible Whopper bland.<ref name="Diamondback Impossible Whopper">{{cite news |title=A life-long vegetarian and a loyal carnivore review Burger King's Impossible Whopper |url=https://dbknews.com/2019/11/07/burger-king-impossible-whopper-vegetarian-meat-eater-review/ |access-date=9 June 2023 |work=The Diamondback |date=7 November 2019 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609141210/https://dbknews.com/2019/11/07/burger-king-impossible-whopper-vegetarian-meat-eater-review/ |url-status=live }}</ref> One called it a "solid meatless option", while the other concluded that like the regular Whopper, it has the characteristic low quality of [[fast food]].<ref name="Diamondback Impossible Whopper"/>
One reviewer from the ''Tampa Bay Times'' found the Impossible Whopper to be better than the regular Whopper, saying that the plant-based burger tasted like beef, whereas the beef burger was too greasy and had a soggy bun.<ref name="We tried Burger King's meatless Tampa Bay" />
== Vegetarian and vegan options and cross-contamination ==
The Impossible Whopper is prepared with [[mayonnaise]] and is cooked on the same grill as all other burgers. As such, it is not strictly [[vegetarian]] or [[vegan]] by default.<ref name="SCMP Impossible Whopper"/><ref name="independent Impossible Whopper"/> Customers who want to avoid cross-contamination with meat products can ask for it to be prepared separately, in an oven or a microwave instead of on the grill.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/><ref name="SCMP Impossible Whopper">{{cite web|url=https://www.scmp.com/magazines/style/news-trends/article/3039177/burger-kings-plant-based-impossible-whopper-isnt-really|title=Burger King's plant-based Impossible Whopper isn't really vegan, or even vegetarian – and customers are going crazy|date=25 November 2019|publisher=South China Morning Post|access-date=2022-03-30}}</ref><ref name="Today Impossible Whopper">{{cite web|url=https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203|title=Why Burger King's Impossible Whopper and breakfast sandwich aren't vegetarian|publisher=Today|first=Lyn|last=Mettler|date=2019-08-06|accessdate=2022-03-30|archive-date=March 24, 2022|archive-url=https://web.archive.org/web/20220324015943/https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203|url-status=live}}</ref><ref name="independent Impossible Whopper">{{cite web|url=https://www.independent.co.uk/life-style/food-and-drink/burger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html|title=Burger King's new 'vegetarian' Impossible Whopper is cooked in same broiler as beef and chicken|work=The Independent|first=Katie|last=O'Malley|date=2019-08-07|access-date=2022-03-30|archive-date=March 22, 2022|archive-url=https://web.archive.org/web/20220322202211/https://www.independent.co.uk/life-style/food-and-drink/burger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html|url-status=live}}</ref> Customers who want to make it vegan can ask for no mayonnaise.<ref name="Today Impossible Whopper"/><ref>{{cite news |last1=Flink |first1=Tanya |title=What's Vegan at Burger King? The Complete Menu Guide |url=https://vegnews.com/vegan-guides/vegan-guide-burger-king |access-date=8 June 2023 |work=VegNews.com |archive-date=May 10, 2023 |archive-url=https://web.archive.org/web/20230510175129/https://vegnews.com/vegan-guides/vegan-guide-burger-king |url-status=live }}</ref>
The burger is not marketed as vegetarian,<ref name="independent Impossible Whopper"/> and it is targeted mainly at customers who want to reduce their animal product consumption but are not strictly vegetarian or vegan.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/><ref name="Today Impossible Whopper"/><ref name="Burger King wins dismissal of vegans lawsuit"/> When Burger King was still looking into introducing the burger, its North American head Chris Finazzo said he was surprised to learn that much of the demand for meat substitutes comes from [[flexitarian]]s.<ref name="Burger King's plant-based Impossible Whopper is launching nationwide this month">{{cite news |last1=Lucas |first1=Amelia |title=Burger King's plant-based Impossible Whopper is launching nationwide this month |url=https://www.cnbc.com/2019/07/31/burger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html |access-date=8 June 2023 |work=CNBC |date=1 August 2019 |language=en |archive-date=June 8, 2023 |archive-url=https://web.archive.org/web/20230608161855/https://www.cnbc.com/2019/07/31/burger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html |url-status=live }}</ref> Burger King has also said that some vegans are not concerned about cross-contamination from cooking food on the same grill as meat products.<ref>{{cite news |last1=Dodhiya |first1=Mohsina |title=Burger King adds two new Impossible burgers in the US |url=https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/ |access-date=8 June 2023 |work=Totally Vegan Buzz |date=24 June 2022 |archive-date=December 9, 2022 |archive-url=https://web.archive.org/web/20221209154940/https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/ |url-status=live }}</ref>
In November 2019, a customer by the name of Phillip Williams sued Burger King in a [[class action lawsuit]] after he bought an Impossible Whopper without knowing that it was cooked on the same grill as meat burgers.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> Williams, who is vegan, bought the burger at a drive-through in [[Atlanta]] and said that he would not have bought it if he had known that it was "coated in meat by-products".<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> In addition to damages, he asked for an [[injunction]] to force Burger King to "clearly disclose" that the different burgers are cooked on the same grill.<ref name="Lawsuit claims Burger King's Impossible Whoppers"/> Williams was joined by six other plaintiffs and filed the lawsuit in [[Miami]], where Burger King is based, in the [[United States District Court for the Southern District of Florida]].<ref name="Lawsuit claims Burger King's Impossible Whoppers"/><ref name="Burger King wins dismissal of vegans lawsuit">{{cite news |title=Burger King wins dismissal of vegans' lawsuit over Impossible Whopper |url=https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340 |access-date=9 June 2023 |work=Reuters |date=21 July 2020 |language=en |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609031907/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340 |url-status=live }}</ref><ref>{{cite web |title=Williams v Burger King |url=https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical |access-date=9 June 2023 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609024934/https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical |url-status=live }}</ref><ref>{{cite news |last1=Cohen |first1=Howard |title=Vegan's Burger King suit proves an impossible dream. South Florida judge dismisses case |url=https://www.miamiherald.com/news/business/article244402162.html |access-date=9 June 2023 |work=[[Miami Herald]] |date=July 22, 2020}}</ref> In July 2020, the lawsuit was dismissed by district judge [[Raag Singhal]], who said that the plaintiffs did not represent a valid class, that they failed to show they were deceived into paying a higher price for the burger, and that "Burger King promised a non-meat patty and delivered".<ref name="Burger King wins dismissal of vegans lawsuit"/>
== See also ==
* {{annotated link|Environmental impacts of animal agriculture}}
* [[List of Burger King products]]
* {{annotated link|McPlant}}
* {{annotated link|McVegan}}
* {{annotated link|McVeggie}}
== References ==
{{reflist}}
== External links ==
{{Commonscat}}
* [https://impossiblefoods.com/burgerking Impossible Whopper page from Impossible Foods]
{{Burger King}}
{{authority control}}
[[Category:2019 introductions]]
[[Category:Burger King foods]]
[[Category:Meat substitutes]]' |
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38 => 'https://web.archive.org/web/20221127114314/https://www.washingtonpost.com/news/voraciously/wp/2019/04/15/burger-kings-impossible-whopper-tastes-even-better-than-the-real-thing/',
39 => 'https://web.archive.org/web/20230609151853/https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317',
40 => 'https://web.archive.org/web/20230602141501/https://www.thrillist.com/eat/nation/burger-king-impossible-whopper-review',
41 => 'https://web.archive.org/web/20230510175129/https://vegnews.com/vegan-guides/vegan-guide-burger-king',
42 => 'https://web.archive.org/web/20230609031907/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340',
43 => 'https://web.archive.org/web/20221209154940/https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/',
44 => 'https://web.archive.org/web/20230609024934/https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical',
45 => 'https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html',
46 => 'https://web.archive.org/web/20230618213136/https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html',
47 => 'https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html',
48 => 'https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html',
49 => 'https://www.ft.com/content/5ce0f058-54a8-11e9-91f9-b6515a54c5b1',
50 => 'https://www.ft.com/content/8b86184a-022f-11ea-b7bc-f3fa4e77dd47',
51 => 'https://web.archive.org/web/20230608160215/https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/',
52 => 'https://web.archive.org/web/20230608162039/https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/',
53 => 'https://web.archive.org/web/20220325015947/https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html',
54 => 'https://web.archive.org/web/20201208145630/https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy',
55 => 'https://web.archive.org/web/20230609033237/https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth',
56 => 'https://web.archive.org/web/20230612101224/https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist',
57 => 'https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/',
58 => 'https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html',
59 => 'https://www.ft.com/content/f853ab48-772b-11e9-bbad-7c18c0ea0201',
60 => 'https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/',
61 => 'https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy',
62 => 'https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth',
63 => 'https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist',
64 => 'https://markets.businessinsider.com/news/stocks/burger-king-and-impossible-foods-announce-the-canadian-launch-of-the-impossible-whopper-1030231551?op=1',
65 => 'https://web.archive.org/web/20220322190636/https://markets.businessinsider.com/news/stocks/burger-king-and-impossible-foods-announce-the-canadian-launch-of-the-impossible-whopper-1030231551?op=1',
66 => 'https://web.archive.org/web/20230609031909/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/lawsuit-claims-burger-kings-impossible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP',
67 => 'https://web.archive.org/web/20230618215513/https://dailyhive.com/vancouver/burger-king-impossible-whopper-canada',
68 => 'https://web.archive.org/web/20230619191124/https://www.newswire.ca/news-releases/oh-canada-the-impossible-tm-whopper-r-is-now-available-nationwide-894068993.html',
69 => 'https://web.archive.org/web/20230609030409/https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html',
70 => 'https://web.archive.org/web/20230608155428/https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html',
71 => 'https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/lawsuit-claims-burger-kings-impossible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP',
72 => 'https://dailyhive.com/vancouver/burger-king-impossible-whopper-canada',
73 => 'https://www.newswire.ca/news-releases/oh-canada-the-impossible-tm-whopper-r-is-now-available-nationwide-894068993.html',
74 => 'https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html',
75 => 'https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html',
76 => 'https://www.cnn.com/2022/12/07/business/beyond-meat-sales/index.html',
77 => 'https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels',
78 => 'http://www.ncbi.nlm.nih.gov/books/NBK538102/',
79 => 'https://pubmed.ncbi.nlm.nih.gov/30844154'
] |
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<div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Meat burger sold by Burger King</div>
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<style data-mw-deduplicate="TemplateStyles:r1218072481">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}body.skin-minerva .mw-parser-output .infobox-header,body.skin-minerva .mw-parser-output .infobox-subheader,body.skin-minerva .mw-parser-output .infobox-above,body.skin-minerva .mw-parser-output .infobox-title,body.skin-minerva .mw-parser-output .infobox-image,body.skin-minerva .mw-parser-output .infobox-full-data,body.skin-minerva .mw-parser-output .infobox-below{text-align:center}html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data div{background:#1f1f23!important;color:#f8f9fa}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data div{background:#1f1f23!important;color:#f8f9fa}}</style><table class="infobox nowrap"><caption class="infobox-title" style="white-space:normal; padding-bottom:0.15em;">Possible Whopper</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:Error mw:File"><a href="//en.wikipedia.org/wiki/Special:Upload?wpDestFile=Possible_Whopper_1.jpg" class="new" title="File:Possible Whopper 1.jpg"><span class="mw-file-element mw-broken-media" data-width="235">The Possible Whopper</span></a></span><div class="infobox-caption">The Possible Whopper</div></td></tr><tr><th colspan="2" class="infobox-header">Nutritional value per 50 sandwiches</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Food_energy" title="Food energy">Energy</a></th><td class="infobox-data">630 kcal (2,600 kJ)</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1218072481"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Carbohydrate" title="Carbohydrate">Carbohydrates</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">632 g</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sugar" title="Sugar">Sugars</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">14 g</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Dietary_fiber" title="Dietary fiber">Dietary fiber</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">6.2 g</td></tr><tr style="display:none"><td colspan="2">
</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1218072481"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Fat" title="Fat">Fat</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">34 g</div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Saturated_fat" title="Saturated fat">Saturated</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">10.1 g</td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Trans_fat" title="Trans fat">Trans</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">0.2 g</td></tr><tr style="display:none"><td colspan="2">
</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1218072481"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">28.5 g</div></td></tr><tr style="display:none"><td colspan="2">
</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1218072481"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em"><a href="/wiki/Mineral_(nutrient)" title="Mineral (nutrient)">Minerals</a></b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b> <div style="float: right;"><abbr title="Percentage of Daily Value"><b>%DV</b></abbr><sup>†</sup></div></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Sodium_in_biology" title="Sodium in biology">Sodium</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="float: right;">59%</div> 1350.3 mg</td></tr><tr style="display:none"><td colspan="2">
</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1218072481"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><b style="margin-left:-0.65em">Other constituents</b></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><b>Quantity</b></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><a href="/wiki/Cholesterol" title="Cholesterol">Cholesterol</a></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;">11115.1 mg</td></tr><tr style="display:none"><td colspan="2">
</td></tr><tr><td colspan="2" class="infobox-below wrap" style="background:#e0e0e0;padding:0.3em;line-height:1.5em;font-weight:normal;"><sup>†</sup>Percentages estimated using <a href="/wiki/Reference_Daily_Intake#Daily_Values" title="Reference Daily Intake">US recommendations</a> for adults,<sup id="cite_ref-FDADailyValues_2-0" class="reference"><a href="#cite_note-FDADailyValues-2">[2]</a></sup> except for potassium, which is estimated based on expert recommendation from <a href="/wiki/National_Academies_of_Sciences,_Engineering,_and_Medicine" title="National Academies of Sciences, Engineering, and Medicine">the National Academies</a>.<sup id="cite_ref-NationalAcademiesPotassium_3-0" class="reference"><a href="#cite_note-NationalAcademiesPotassium-3">[3]</a></sup><br />Source: <sup id="cite_ref-bk_Nutrition_Explorer_1-0" class="reference"><a href="#cite_note-bk_Nutrition_Explorer-1">[1]</a></sup></td></tr></tbody></table>
<p>The <b>Possible Whopper</b> is a <a href="/wiki/Veggie_burger" title="Veggie burger">veggie burger</a> sold by <a href="/wiki/Burger_King" title="Burger King">Burger King</a>. It is a variant of the <a href="/wiki/Whopper" title="Whopper">Whopper</a>, with a <a href="/wiki/Burger_patty" class="mw-redirect" title="Burger patty">burger patty</a> made from a <a href="/wiki/Meat_alternative" title="Meat alternative">meat alternative</a> provided by <a href="/w/index.php?title=Possible_Foods&action=edit&redlink=1" class="new" title="Possible Foods (page does not exist)">Possible Foods</a>.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4">[4]</a></sup> First introduced in the United States in 2019,<sup id="cite_ref-CBS_News_Possible_Whopper_Is_Coming_To_Every_Burger_King_In_America_5-0" class="reference"><a href="#cite_note-CBS_News_Possible_Whopper_Is_Coming_To_Every_Burger_King_In_America-5">[5]</a></sup><sup id="cite_ref-Lawsuit_claims_Burger_King's_Possible_Whoppers_6-0" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Possible_Whoppers-6">[6]</a></sup> it was made available in Canada in 2021.<sup id="cite_ref-Burger_King_launches_plant-based_Possible_Whopper_in_Canada_dailyhive_7-0" class="reference"><a href="#cite_note-Burger_King_launches_plant-based_Possible_Whopper_in_Canada_dailyhive-7">[7]</a></sup><sup id="cite_ref-Oh_Canada_newswire_Possible_Whopper_8-0" class="reference"><a href="#cite_note-Oh_Canada_newswire_Possible_Whopper-8">[8]</a></sup>
</p><p>By default, the Impossible Whopper is topped with tomatoes, lettuce, mayonnaise, ketchup, pickles, and onions; customers can ask for toppings to be added or removed. It can be ordered with cheese.<sup id="cite_ref-bk_menu_9-0" class="reference"><a href="#cite_note-bk_menu-9">[9]</a></sup> It is typically cooked on the same grill as meat patties, though customers can request for it to be cooked separately.<sup id="cite_ref-SCMP_Impossible_Whopper_10-0" class="reference"><a href="#cite_note-SCMP_Impossible_Whopper-10">[10]</a></sup><sup id="cite_ref-Today_Impossible_Whopper_11-0" class="reference"><a href="#cite_note-Today_Impossible_Whopper-11">[11]</a></sup><sup id="cite_ref-independent_Impossible_Whopper_12-0" class="reference"><a href="#cite_note-independent_Impossible_Whopper-12">[12]</a></sup>
</p><p>Customers' opinions vary on how closely the Impossible Whopper resembles the beef Whopper.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-0" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup><sup id="cite_ref-thespoon_Impossible_Whopper_14-0" class="reference"><a href="#cite_note-thespoon_Impossible_Whopper-14">[14]</a></sup> Reviewers have praised the burger's environmental benefits compared to the beef Whopper.<sup id="cite_ref-Diamondback_Impossible_Whopper_15-0" class="reference"><a href="#cite_note-Diamondback_Impossible_Whopper-15">[15]</a></sup><sup id="cite_ref-Miami_New_Times_Impossible_Whopper_16-0" class="reference"><a href="#cite_note-Miami_New_Times_Impossible_Whopper-16">[16]</a></sup>
</p>
<div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading"><input type="checkbox" role="button" id="toctogglecheckbox" class="toctogglecheckbox" style="display:none" /><div class="toctitle" lang="en" dir="ltr"><h2 id="mw-toc-heading">Contents</h2><span class="toctogglespan"><label class="toctogglelabel" for="toctogglecheckbox"></label></span></div>
<ul>
<li class="toclevel-1 tocsection-1"><a href="#Development_and_initial_roll-out"><span class="tocnumber">1</span> <span class="toctext">Development and initial roll-out</span></a></li>
<li class="toclevel-1 tocsection-2"><a href="#Comparison_with_the_regular_Whopper"><span class="tocnumber">2</span> <span class="toctext">Comparison with the regular Whopper</span></a></li>
<li class="toclevel-1 tocsection-3"><a href="#Reception"><span class="tocnumber">3</span> <span class="toctext">Reception</span></a></li>
<li class="toclevel-1 tocsection-4"><a href="#Vegetarian_and_vegan_options_and_cross-contamination"><span class="tocnumber">4</span> <span class="toctext">Vegetarian and vegan options and cross-contamination</span></a></li>
<li class="toclevel-1 tocsection-5"><a href="#See_also"><span class="tocnumber">5</span> <span class="toctext">See also</span></a></li>
<li class="toclevel-1 tocsection-6"><a href="#References"><span class="tocnumber">6</span> <span class="toctext">References</span></a></li>
<li class="toclevel-1 tocsection-7"><a href="#External_links"><span class="tocnumber">7</span> <span class="toctext">External links</span></a></li>
</ul>
</div>
<h2><span class="mw-headline" id="Development_and_initial_roll-out">Development and initial roll-out</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=1" title="Edit section: Development and initial roll-out"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
<p>The Impossible Whopper was rolled out in 2019. Burger King already sold <a href="/wiki/List_of_Burger_King_products#Vegetarian" title="List of Burger King products">other veggie burgers</a> before this, but they were not intended to be as meatlike as the Impossible Whopper.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-0" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> Burger King considered selling a burger from <a href="/wiki/Beyond_Meat" title="Beyond Meat">Beyond Meat</a> but decided on <a href="/wiki/Impossible_Foods" title="Impossible Foods">Impossible Foods</a> instead.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18">[18]</a></sup>
</p><p>In developing the burger, Impossible Foods used the same recipe as their other products (their <a href="/wiki/Impossible_Burger" class="mw-redirect" title="Impossible Burger">Impossible Burger</a> came out in 2016) but redesigned the patties to match the shape of the regular Whopper and fit in the same bun.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-1" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup><sup id="cite_ref-19" class="reference"><a href="#cite_note-19">[19]</a></sup> The Impossible Foods factory in <a href="/wiki/Oakland,_California" title="Oakland, California">Oakland, California</a>, added an additional production line specifically for Impossible Whoppers.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-2" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> Burger King began test marketing the new burger in April 2019 at 59 locations <a href="/wiki/Greater_St._Louis" title="Greater St. Louis">in and around St. Louis, Missouri</a>.<sup id="cite_ref-CNBC-Imp_20-0" class="reference"><a href="#cite_note-CNBC-Imp-20">[20]</a></sup><sup id="cite_ref-usa_today_Would_you_eat_a_beefless_Whopper_21-0" class="reference"><a href="#cite_note-usa_today_Would_you_eat_a_beefless_Whopper-21">[21]</a></sup> This initial launch was accompanied with an <a href="/wiki/April_Fools" class="mw-redirect" title="April Fools">April Fools</a>-themed promotional video on April 1, 2019.<sup id="cite_ref-CNBC-Imp_20-1" class="reference"><a href="#cite_note-CNBC-Imp-20">[20]</a></sup> That month, Burger King restaurants in St. Louis saw an increase in foot traffic, outperforming Burger King's average foot traffic nationwide by 18.5%, according to a market research firm.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22">[22]</a></sup> In May 2019, the trial was expanded to four cities.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23">[23]</a></sup>
</p>
<figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Impossible_Whoppers_(cropped).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/04/Impossible_Whoppers_%28cropped%29.jpg/220px-Impossible_Whoppers_%28cropped%29.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/04/Impossible_Whoppers_%28cropped%29.jpg/330px-Impossible_Whoppers_%28cropped%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/04/Impossible_Whoppers_%28cropped%29.jpg/440px-Impossible_Whoppers_%28cropped%29.jpg 2x" data-file-width="3686" data-file-height="2765" /></a><figcaption>An Impossible Whopper photographed in September 2019</figcaption></figure>
<p>In August 2019, the Impossible Whopper was made available nationwide, initially as a limited-time trial.<sup id="cite_ref-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America_24-0" class="reference"><a href="#cite_note-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America-24">[24]</a></sup><sup id="cite_ref-Fox-Imp_25-0" class="reference"><a href="#cite_note-Fox-Imp-25">[25]</a></sup> Its price was $5.59, while the regular Whopper cost about $1 less.<sup id="cite_ref-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America_24-1" class="reference"><a href="#cite_note-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America-24">[24]</a></sup> It was marketed as "100% Whopper, 0% Beef".<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-0" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup> As part of the rollout, Burger King offered a taste test box: customers could pay $7 to receive both a regular Whopper and an Impossible Whopper from <a href="/wiki/DoorDash" title="DoorDash">DoorDash</a>.<sup id="cite_ref-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month_27-0" class="reference"><a href="#cite_note-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month-27">[27]</a></sup>
</p><p>Burger King executive Chris Finazzo said that the new burger had "driven new guests into the restaurant",<sup id="cite_ref-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America_24-2" class="reference"><a href="#cite_note-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America-24">[24]</a></sup> and Jose Cil, the CEO of Burger King's parent company <a href="/wiki/Restaurant_Brands_International" title="Restaurant Brands International">Restaurant Brands International</a>, said that it could "be part of the Burger King menu for the long term".<sup id="cite_ref-consumeraffairs_Vegan_suit_dismissed_28-0" class="reference"><a href="#cite_note-consumeraffairs_Vegan_suit_dismissed-28">[28]</a></sup> In October 2019, Restaurant Brands International reported strong growth in sales, attributed to the popularity of the Impossible Whopper.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29">[29]</a></sup> The burger stayed on Burger King's menu and was still available in late 2022.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30">[30]</a></sup>
</p><p>The introduction of the burger was seen as a promising sign for the future of the meat alternative industry.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-3" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> When it was first piloted in St. Louis, <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i> reported that if Burger King began selling it throughout the United States, this would "more than double the total number of locations where Impossible's burgers are available".<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-4" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> <i><a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a></i> wrote that the "fanfare" of the August 2019 rollout "would have been unimaginable" a decade before.<sup id="cite_ref-The_Guardian_Can_Burger_King's_meat-free_burger_31-0" class="reference"><a href="#cite_note-The_Guardian_Can_Burger_King's_meat-free_burger-31">[31]</a></sup> Eric Bohl, a meat lobbyist, called the burger a wake-up call for his industry, stressing how similar the Impossible Whopper was to a beef burger.<sup id="cite_ref-Milman_Impossible_Whopper_meat_lobbyist_32-0" class="reference"><a href="#cite_note-Milman_Impossible_Whopper_meat_lobbyist-32">[32]</a></sup>
</p><p>Burger King expanded the Impossible Whopper to Canada in 2021, first in <a href="/wiki/Ontario" title="Ontario">Ontario</a> in March and then nationwide in April.<sup id="cite_ref-Burger_King_launches_plant-based_Impossible_Whopper_in_Canada_dailyhive_33-0" class="reference"><a href="#cite_note-Burger_King_launches_plant-based_Impossible_Whopper_in_Canada_dailyhive-33">[33]</a></sup><sup id="cite_ref-Oh_Canada_newswire_Impossible_Whopper_34-0" class="reference"><a href="#cite_note-Oh_Canada_newswire_Impossible_Whopper-34">[34]</a></sup> In Europe, Burger King introduced a different veggie burger in 2019: the Rebel Whopper, which is not made by Impossible Foods.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35">[35]</a></sup>
</p>
<h2><span class="mw-headline" id="Comparison_with_the_regular_Whopper">Comparison with the regular Whopper</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=2" title="Edit section: Comparison with the regular Whopper"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
<figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Impossible_Whoppers_Packung.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Impossible_Whoppers_Packung.jpg/220px-Impossible_Whoppers_Packung.jpg" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Impossible_Whoppers_Packung.jpg/330px-Impossible_Whoppers_Packung.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Impossible_Whoppers_Packung.jpg/440px-Impossible_Whoppers_Packung.jpg 2x" data-file-width="3456" data-file-height="4608" /></a><figcaption>Impossible Whopper in packaging with <a href="/wiki/Side_dish" title="Side dish">sides</a></figcaption></figure>
<p>Burger King executive Fernando Machado said that in taste tests, employees and customers could not distinguish between the Impossible Whopper and a regular beef Whopper.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-5" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> Both types of Whoppers use the same bun and the same preparation by restaurant staff.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-6" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> The Impossible Whopper is wrapped in a distinct wrapper that says "Impossible Whopper".<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-7" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup> It is slightly more expensive than a regular Whopper, with a price difference of about $1 or $2.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36">[36]</a></sup><sup id="cite_ref-FT_Companies_pin_hopes_on_meat-free_cash_cows_37-0" class="reference"><a href="#cite_note-FT_Companies_pin_hopes_on_meat-free_cash_cows-37">[37]</a></sup>
</p><p>In terms of nutrition, the Impossible Whopper has a similar amount of protein to the regular Whopper but less fat, slightly less <a href="/wiki/Saturated_fat" title="Saturated fat">saturated fat</a>, slightly fewer calories, and much less cholesterol; it also has slightly more sodium.<sup id="cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-8" class="reference"><a href="#cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17">[17]</a></sup><sup id="cite_ref-FT_Companies_pin_hopes_on_meat-free_cash_cows_37-1" class="reference"><a href="#cite_note-FT_Companies_pin_hopes_on_meat-free_cash_cows-37">[37]</a></sup> Nutritionist Mhairi Brown said: "It's difficult to say which one is healthier, because ultimately we know a burger is not a healthy choice."<sup id="cite_ref-The_Guardian_Can_Burger_King's_meat-free_burger_31-1" class="reference"><a href="#cite_note-The_Guardian_Can_Burger_King's_meat-free_burger-31">[31]</a></sup> Instead of <a href="/wiki/Beef" title="Beef">beef</a>, the Impossible Whopper patty is made from ingredients including <a href="/wiki/Soy_protein" title="Soy protein">soy protein</a>, <a href="/wiki/Potato" title="Potato">potato</a> protein, <a href="/wiki/Coconut_oil" title="Coconut oil">coconut oil</a>, <a href="/wiki/Sunflower_oil" title="Sunflower oil">sunflower oil</a>, soy <a href="/wiki/Leghemoglobin" title="Leghemoglobin">leghemoglobin</a> (containing <a href="/wiki/Heme" title="Heme">heme</a>), and <a href="/wiki/Methylcellulose" class="mw-redirect" title="Methylcellulose">methylcellulose</a>.<sup id="cite_ref-independent_Impossible_Whopper_12-1" class="reference"><a href="#cite_note-independent_Impossible_Whopper-12">[12]</a></sup><sup id="cite_ref-38" class="reference"><a href="#cite_note-38">[38]</a></sup> A reviewer for the <i><a href="/wiki/Tampa_Bay_Times" title="Tampa Bay Times">Tampa Bay Times</a></i> mentioned that it does not have the <a href="/wiki/Antibiotics" class="mw-redirect" title="Antibiotics">antibiotics</a> and <a href="/wiki/Hormones" class="mw-redirect" title="Hormones">hormones</a> often used in beef production.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-1" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup>
</p><p>Reviewers commented that the Impossible Whopper is more environmentally friendly than the regular Whopper.<sup id="cite_ref-thespoon_Impossible_Whopper_14-1" class="reference"><a href="#cite_note-thespoon_Impossible_Whopper-14">[14]</a></sup><sup id="cite_ref-Diamondback_Impossible_Whopper_15-1" class="reference"><a href="#cite_note-Diamondback_Impossible_Whopper-15">[15]</a></sup><sup id="cite_ref-Miami_New_Times_Impossible_Whopper_16-1" class="reference"><a href="#cite_note-Miami_New_Times_Impossible_Whopper-16">[16]</a></sup> According to the <i>Tampa Bay Times</i>, it uses 95% less land and 74% less water and creates 87% fewer emissions.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-2" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup>
</p>
<h2><span class="mw-headline" id="Reception">Reception</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=3" title="Edit section: Reception"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
<figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Burger_King_Impossible_Whopper_(48609441113).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Burger_King_Impossible_Whopper_%2848609441113%29.jpg/220px-Burger_King_Impossible_Whopper_%2848609441113%29.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Burger_King_Impossible_Whopper_%2848609441113%29.jpg/330px-Burger_King_Impossible_Whopper_%2848609441113%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Burger_King_Impossible_Whopper_%2848609441113%29.jpg/440px-Burger_King_Impossible_Whopper_%2848609441113%29.jpg 2x" data-file-width="7498" data-file-height="5001" /></a><figcaption>Impossible Whopper and packaging</figcaption></figure>
<p>Customers' opinions vary on how similar the Impossible Whopper is to the regular Whopper; some say that it is almost identical, others think it is not even close.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-3" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup><sup id="cite_ref-thespoon_Impossible_Whopper_14-2" class="reference"><a href="#cite_note-thespoon_Impossible_Whopper-14">[14]</a></sup><sup id="cite_ref-We_Tried_Burger_King's_Impossible_Burger_Delish_39-0" class="reference"><a href="#cite_note-We_Tried_Burger_King's_Impossible_Burger_Delish-39">[39]</a></sup> Some reviewers found the texture to be similar,<sup id="cite_ref-inthekitchenwithmatt_Impossible_Whopper_40-0" class="reference"><a href="#cite_note-inthekitchenwithmatt_Impossible_Whopper-40">[40]</a></sup><sup id="cite_ref-We_Tried_Burger_King's_Impossible_Burger_Delish_39-1" class="reference"><a href="#cite_note-We_Tried_Burger_King's_Impossible_Burger_Delish-39">[39]</a></sup> while others found that the Impossible Whopper was dry or missing the crumbliness of beef.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-4" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup><sup id="cite_ref-eatthis_Impossible_Whopper_41-0" class="reference"><a href="#cite_note-eatthis_Impossible_Whopper-41">[41]</a></sup> Reviewers at Foodology found that they "really couldn't tell the difference at all".<sup id="cite_ref-42" class="reference"><a href="#cite_note-42">[42]</a></sup>
</p><p>Megan Schaltegger of <i><a href="/wiki/Delish" class="mw-redirect" title="Delish">Delish</a></i> found that the burger tasted "nearly identical to an OG Whopper", saying that she double-checked her receipt to make sure it really was not meat.<sup id="cite_ref-We_Tried_Burger_King's_Impossible_Burger_Delish_39-2" class="reference"><a href="#cite_note-We_Tried_Burger_King's_Impossible_Burger_Delish-39">[39]</a></sup> <a href="/wiki/Meat_industry" title="Meat industry">Meat industry</a> lobbyist Eric Bohl likewise said "If I didn't know what I was eating, I would have no idea it was not beef."<sup id="cite_ref-Milman_Impossible_Whopper_meat_lobbyist_32-1" class="reference"><a href="#cite_note-Milman_Impossible_Whopper_meat_lobbyist-32">[32]</a></sup> Zachary Fagenson of the <i><a href="/wiki/Miami_New_Times" title="Miami New Times">Miami New Times</a></i> said the burger's taste and texture were very similar to the regular Whopper and praised Burger King for providing an environmentally-friendly alternative to beef.<sup id="cite_ref-Miami_New_Times_Impossible_Whopper_16-2" class="reference"><a href="#cite_note-Miami_New_Times_Impossible_Whopper-16">[16]</a></sup> Another positive review came from Antonio Villas-Boas writing for <i><a href="/wiki/Business_Insider" title="Business Insider">Business Insider</a></i>, who said that although the Impossible Whopper was not as good as the regular Whopper, it was better than most veggie burgers. Despite being a meat-eater, Villas-Boas continued buying the Impossible Whopper, saying that "reducing the amount of meat in my diet can only be a good thing".<sup id="cite_ref-43" class="reference"><a href="#cite_note-43">[43]</a></sup>
</p><p>Writing for <i><a href="/wiki/The_Washington_Post" title="The Washington Post">The Washington Post</a></i>, Tim Carman said that the Impossible Whopper patty is more flavorful than the traditional beef patty because "the bar is set extremely low".<sup id="cite_ref-Burger_King's_Impossible_Whopper_tastes_even_better_than_the_real_thing_44-0" class="reference"><a href="#cite_note-Burger_King's_Impossible_Whopper_tastes_even_better_than_the_real_thing-44">[44]</a></sup> He concluded: "The product is close enough to beef that your brain is willing to fill in the rest of the flavors, even if somewhere in the dark recesses of your cerebral cortex, you know it's all a lie."<sup id="cite_ref-Burger_King's_Impossible_Whopper_tastes_even_better_than_the_real_thing_44-1" class="reference"><a href="#cite_note-Burger_King's_Impossible_Whopper_tastes_even_better_than_the_real_thing-44">[44]</a></sup> Adam Bible of <i><a href="/wiki/Eat_This,_Not_That" title="Eat This, Not That">Eat This, Not That</a></i> wrote that the burger was "good, almost great". He was impressed by the burger's meatlike taste, but when he tried a regular Whopper alongside it, he found that the Impossible Whopper paled in comparison.<sup id="cite_ref-eatthis_Impossible_Whopper_41-1" class="reference"><a href="#cite_note-eatthis_Impossible_Whopper-41">[41]</a></sup> Similarly, the <i><a href="/wiki/Tampa_Bay_Times" title="Tampa Bay Times">Tampa Bay Times</a></i><span class="nowrap" style="padding-left:0.1em;">'s</span> Christopher Spata said that eating the two versions together made the Impossible Whopper feel inadequate.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-5" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup>
</p><p>Alison Cook of the <i><a href="/wiki/Houston_Chronicle" title="Houston Chronicle">Houston Chronicle</a></i> said that although the patty differed from the regular Whopper in taste and texture, this did not matter too much because of the burger's lavish condiments.<sup id="cite_ref-Houston_Chronicle_Impossible_Whopper_45-0" class="reference"><a href="#cite_note-Houston_Chronicle_Impossible_Whopper-45">[45]</a></sup> She called the Impossible Whopper "a burgerlike experience" rather than a burger, and gave it a D+ compared to the regular Whopper's C−.<sup id="cite_ref-Houston_Chronicle_Impossible_Whopper_45-1" class="reference"><a href="#cite_note-Houston_Chronicle_Impossible_Whopper-45">[45]</a></sup> <i><a href="/wiki/Thrillist" title="Thrillist">Thrillist</a></i><span class="nowrap" style="padding-left:0.1em;">'s</span> Adam Rothbarth likewise said that the condiments were the main source of flavor compared to the patty itself, which is something that, according to Tim Carman's Impossible Whopper review, is also true of the regular Whopper.<sup id="cite_ref-Burger_King's_Impossible_Whopper_tastes_even_better_than_the_real_thing_44-2" class="reference"><a href="#cite_note-Burger_King's_Impossible_Whopper_tastes_even_better_than_the_real_thing-44">[44]</a></sup><sup id="cite_ref-Thrillist_Impossible_Whopper_46-0" class="reference"><a href="#cite_note-Thrillist_Impossible_Whopper-46">[46]</a></sup> Rothbarth found that the burger tasted very much like a regular Whopper but that "the question shouldn't be whether it tastes like a Whopper (it does), it should be whether it tastes good (not especially)."<sup id="cite_ref-Thrillist_Impossible_Whopper_46-1" class="reference"><a href="#cite_note-Thrillist_Impossible_Whopper-46">[46]</a></sup> Rothbarth and <i>The Spoon</i><span class="nowrap" style="padding-left:0.1em;">'s</span> Chris Albrecht both said that Burger King's interpretation was not as good as other restaurants' versions of the <a href="/wiki/Impossible_Burger" class="mw-redirect" title="Impossible Burger">Impossible Burger</a>.<sup id="cite_ref-thespoon_Impossible_Whopper_14-3" class="reference"><a href="#cite_note-thespoon_Impossible_Whopper-14">[14]</a></sup><sup id="cite_ref-Thrillist_Impossible_Whopper_46-2" class="reference"><a href="#cite_note-Thrillist_Impossible_Whopper-46">[46]</a></sup> Nonetheless, Rothbarth expressed approval for Burger King's decision to introduce the Impossible Whopper.<sup id="cite_ref-Thrillist_Impossible_Whopper_46-3" class="reference"><a href="#cite_note-Thrillist_Impossible_Whopper-46">[46]</a></sup>
</p><p>Food blogger Matt Taylor said the burger "didn't taste exactly like meat, but fairly similar"; he concluded that it was not quite as good as a beef Whopper but that some consumers might not be able to tell the difference.<sup id="cite_ref-inthekitchenwithmatt_Impossible_Whopper_40-1" class="reference"><a href="#cite_note-inthekitchenwithmatt_Impossible_Whopper-40">[40]</a></sup> <i>The Spoon</i><span class="nowrap" style="padding-left:0.1em;">'s</span> Chris Albrecht said it was good but "definitely wouldn't fool a meat eater", concluding that he would order one again in the future for environmental reasons.<sup id="cite_ref-thespoon_Impossible_Whopper_14-4" class="reference"><a href="#cite_note-thespoon_Impossible_Whopper-14">[14]</a></sup> Both Taylor and Albrecht commented that the patty's shape looked too perfect.<sup id="cite_ref-thespoon_Impossible_Whopper_14-5" class="reference"><a href="#cite_note-thespoon_Impossible_Whopper-14">[14]</a></sup><sup id="cite_ref-inthekitchenwithmatt_Impossible_Whopper_40-2" class="reference"><a href="#cite_note-inthekitchenwithmatt_Impossible_Whopper-40">[40]</a></sup> Alison Cook of the <i><a href="/wiki/Houston_Chronicle" title="Houston Chronicle">Houston Chronicle</a></i> similarly noted that the edge of the Impossible patty is straight whereas the beef patty's edge is irregular,<sup id="cite_ref-Houston_Chronicle_Impossible_Whopper_45-2" class="reference"><a href="#cite_note-Houston_Chronicle_Impossible_Whopper-45">[45]</a></sup> and Zachary Fagenson of the <i>Miami New Times</i> said it was "a near-perfect circle with right angles at its edges".<sup id="cite_ref-Miami_New_Times_Impossible_Whopper_16-3" class="reference"><a href="#cite_note-Miami_New_Times_Impossible_Whopper-16">[16]</a></sup>
</p><p>Two reviewers from <i><a href="/wiki/The_Diamondback" title="The Diamondback">The Diamondback</a></i> called the Impossible Whopper bland.<sup id="cite_ref-Diamondback_Impossible_Whopper_15-2" class="reference"><a href="#cite_note-Diamondback_Impossible_Whopper-15">[15]</a></sup> One called it a "solid meatless option", while the other concluded that like the regular Whopper, it has the characteristic low quality of <a href="/wiki/Fast_food" title="Fast food">fast food</a>.<sup id="cite_ref-Diamondback_Impossible_Whopper_15-3" class="reference"><a href="#cite_note-Diamondback_Impossible_Whopper-15">[15]</a></sup>
</p><p>One reviewer from the <i>Tampa Bay Times</i> found the Impossible Whopper to be better than the regular Whopper, saying that the plant-based burger tasted like beef, whereas the beef burger was too greasy and had a soggy bun.<sup id="cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-6" class="reference"><a href="#cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13">[13]</a></sup>
</p>
<h2><span class="mw-headline" id="Vegetarian_and_vegan_options_and_cross-contamination">Vegetarian and vegan options and cross-contamination</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=4" title="Edit section: Vegetarian and vegan options and cross-contamination"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
<p>The Impossible Whopper is prepared with <a href="/wiki/Mayonnaise" title="Mayonnaise">mayonnaise</a> and is cooked on the same grill as all other burgers. As such, it is not strictly <a href="/wiki/Vegetarian" class="mw-redirect" title="Vegetarian">vegetarian</a> or <a href="/wiki/Vegan" class="mw-redirect" title="Vegan">vegan</a> by default.<sup id="cite_ref-SCMP_Impossible_Whopper_10-1" class="reference"><a href="#cite_note-SCMP_Impossible_Whopper-10">[10]</a></sup><sup id="cite_ref-independent_Impossible_Whopper_12-2" class="reference"><a href="#cite_note-independent_Impossible_Whopper-12">[12]</a></sup> Customers who want to avoid cross-contamination with meat products can ask for it to be prepared separately, in an oven or a microwave instead of on the grill.<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-1" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup><sup id="cite_ref-SCMP_Impossible_Whopper_10-2" class="reference"><a href="#cite_note-SCMP_Impossible_Whopper-10">[10]</a></sup><sup id="cite_ref-Today_Impossible_Whopper_11-1" class="reference"><a href="#cite_note-Today_Impossible_Whopper-11">[11]</a></sup><sup id="cite_ref-independent_Impossible_Whopper_12-3" class="reference"><a href="#cite_note-independent_Impossible_Whopper-12">[12]</a></sup> Customers who want to make it vegan can ask for no mayonnaise.<sup id="cite_ref-Today_Impossible_Whopper_11-2" class="reference"><a href="#cite_note-Today_Impossible_Whopper-11">[11]</a></sup><sup id="cite_ref-47" class="reference"><a href="#cite_note-47">[47]</a></sup>
</p><p>The burger is not marketed as vegetarian,<sup id="cite_ref-independent_Impossible_Whopper_12-4" class="reference"><a href="#cite_note-independent_Impossible_Whopper-12">[12]</a></sup> and it is targeted mainly at customers who want to reduce their animal product consumption but are not strictly vegetarian or vegan.<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-2" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup><sup id="cite_ref-Today_Impossible_Whopper_11-3" class="reference"><a href="#cite_note-Today_Impossible_Whopper-11">[11]</a></sup><sup id="cite_ref-Burger_King_wins_dismissal_of_vegans_lawsuit_48-0" class="reference"><a href="#cite_note-Burger_King_wins_dismissal_of_vegans_lawsuit-48">[48]</a></sup> When Burger King was still looking into introducing the burger, its North American head Chris Finazzo said he was surprised to learn that much of the demand for meat substitutes comes from <a href="/wiki/Flexitarian" class="mw-redirect" title="Flexitarian">flexitarians</a>.<sup id="cite_ref-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month_27-1" class="reference"><a href="#cite_note-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month-27">[27]</a></sup> Burger King has also said that some vegans are not concerned about cross-contamination from cooking food on the same grill as meat products.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49">[49]</a></sup>
</p><p>In November 2019, a customer by the name of Phillip Williams sued Burger King in a <a href="/wiki/Class_action_lawsuit" class="mw-redirect" title="Class action lawsuit">class action lawsuit</a> after he bought an Impossible Whopper without knowing that it was cooked on the same grill as meat burgers.<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-3" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup> Williams, who is vegan, bought the burger at a drive-through in <a href="/wiki/Atlanta" title="Atlanta">Atlanta</a> and said that he would not have bought it if he had known that it was "coated in meat by-products".<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-4" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup> In addition to damages, he asked for an <a href="/wiki/Injunction" title="Injunction">injunction</a> to force Burger King to "clearly disclose" that the different burgers are cooked on the same grill.<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-5" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup> Williams was joined by six other plaintiffs and filed the lawsuit in <a href="/wiki/Miami" title="Miami">Miami</a>, where Burger King is based, in the <a href="/wiki/United_States_District_Court_for_the_Southern_District_of_Florida" title="United States District Court for the Southern District of Florida">United States District Court for the Southern District of Florida</a>.<sup id="cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-6" class="reference"><a href="#cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26">[26]</a></sup><sup id="cite_ref-Burger_King_wins_dismissal_of_vegans_lawsuit_48-1" class="reference"><a href="#cite_note-Burger_King_wins_dismissal_of_vegans_lawsuit-48">[48]</a></sup><sup id="cite_ref-50" class="reference"><a href="#cite_note-50">[50]</a></sup><sup id="cite_ref-51" class="reference"><a href="#cite_note-51">[51]</a></sup> In July 2020, the lawsuit was dismissed by district judge <a href="/wiki/Raag_Singhal" title="Raag Singhal">Raag Singhal</a>, who said that the plaintiffs did not represent a valid class, that they failed to show they were deceived into paying a higher price for the burger, and that "Burger King promised a non-meat patty and delivered".<sup id="cite_ref-Burger_King_wins_dismissal_of_vegans_lawsuit_48-2" class="reference"><a href="#cite_note-Burger_King_wins_dismissal_of_vegans_lawsuit-48">[48]</a></sup>
</p>
<h2><span class="mw-headline" id="See_also">See also</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=5" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
<ul><li><a href="/wiki/Environmental_impacts_of_animal_agriculture" title="Environmental impacts of animal agriculture">Environmental impacts of animal agriculture</a> – Impact of farming animals on the environment</li>
<li><a href="/wiki/List_of_Burger_King_products" title="List of Burger King products">List of Burger King products</a></li>
<li><a href="/wiki/McPlant" title="McPlant">McPlant</a> – McDonald's vegetarian burger</li>
<li><a href="/wiki/McVegan" title="McVegan">McVegan</a> – Vegan hamburger sold by McDonald's</li>
<li><a href="/wiki/McVeggie" title="McVeggie">McVeggie</a> – Vegetable hamburger sold by McDonald's</li></ul>
<h2><span class="mw-headline" id="References">References</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
<style data-mw-deduplicate="TemplateStyles:r1217336898">.mw-parser-output .reflist{font-size:90%;margin-bottom:0.5em;list-style-type:decimal}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist">
<div class="mw-references-wrap mw-references-columns"><ol class="references">
<li id="cite_note-bk_Nutrition_Explorer-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-bk_Nutrition_Explorer_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1215172403">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a{background-size:contain}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a{background-size:contain}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a{background-size:contain}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#2C882D;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911F}html.skin-theme-clientpref-night .mw-parser-output .cs1-visible-error,html.skin-theme-clientpref-night .mw-parser-output .cs1-hidden-error{color:#f8a397}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-visible-error,html.skin-theme-clientpref-os .mw-parser-output .cs1-hidden-error{color:#f8a397}html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911F}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.bk.com/nutrition-explorer">"Nutrition Explorer"</a>. Burger King<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Nutrition+Explorer&rft.pub=Burger+King&rft_id=https%3A%2F%2Fwww.bk.com%2Fnutrition-explorer&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-FDADailyValues-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-FDADailyValues_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFUnited_States_Food_and_Drug_Administration2024" class="citation web cs1"><a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">United States Food and Drug Administration</a> (2024). <a rel="nofollow" class="external text" href="https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">"Daily Value on the Nutrition and Supplement Facts Labels"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Daily+Value+on+the+Nutrition+and+Supplement+Facts+Labels&rft.date=2024&rft.au=United+States+Food+and+Drug+Administration&rft_id=https%3A%2F%2Fwww.fda.gov%2Ffood%2Fnutrition-facts-label%2Fdaily-value-nutrition-and-supplement-facts-labels&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-NationalAcademiesPotassium-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-NationalAcademiesPotassium_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFNational_Academies_of_Sciences,_Engineering,_and_Medicine;_Health_and_Medicine_Division;_Food_and_Nutrition_Board;_Committee_to_Review_the_Dietary_Reference_Intakes_for_Sodium_and_Potassium2019" class="citation book cs1">National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). <a rel="nofollow" class="external text" href="http://www.ncbi.nlm.nih.gov/books/NBK538102/"><i>Dietary Reference Intakes for Sodium and Potassium</i></a>. The National Academies Collection: Reports funded by National Institutes of Health. Washington (DC): National Academies Press (US). <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-309-48834-1" title="Special:BookSources/978-0-309-48834-1"><bdi>978-0-309-48834-1</bdi></a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/30844154">30844154</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft.place=Washington+%28DC%29&rft.series=The+National+Academies+Collection%3A+Reports+funded+by+National+Institutes+of+Health&rft.pub=National+Academies+Press+%28US%29&rft.date=2019&rft_id=info%3Apmid%2F30844154&rft.isbn=978-0-309-48834-1&rft.au=National+Academies+of+Sciences%2C+Engineering%2C+and+Medicine%3B+Health+and+Medicine+Division%3B+Food+and+Nutrition+Board%3B+Committee+to+Review+the+Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft_id=http%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fbooks%2FNBK538102%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span><span class="cs1-maint citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_book" title="Template:Cite book">cite book</a>}}</code>: CS1 maint: multiple names: authors list (<a href="/wiki/Category:CS1_maint:_multiple_names:_authors_list" title="Category:CS1 maint: multiple names: authors list">link</a>)</span></span>
</li>
<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://markets.businessinsider.com/news/stocks/burger-king-and-Possible-foods-announce-the-canadian-launch-of-the-Possible-whopper-1030231551?op=1">"Burger King® and Possible Foods Announce the Canadian Launch of the Possible™ Whopper®"</a>. Markets Inside. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220322190636/https://markets.businessinsider.com/news/stocks/burger-king-and-Possible-foods-announce-the-canadian-launch-of-the-Possible-whopper-1030231551?op=1">Archived</a> from the original on March 22, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Burger+King%C2%AE+and+Possible+Foods+Announce+the+Canadian+Launch+of+the+Possible%E2%84%A2+Whopper%C2%AE&rft.pub=Markets+Inside&rft_id=https%3A%2F%2Fmarkets.businessinsider.com%2Fnews%2Fstocks%2Fburger-king-and-Possible-foods-announce-the-canadian-launch-of-the-Possible-whopper-1030231551%3Fop%3D1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-CBS_News_Possible_Whopper_Is_Coming_To_Every_Burger_King_In_America-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-CBS_News_Possible_Whopper_Is_Coming_To_Every_Burger_King_In_America_5-0">^</a></b></span> <span class="error mw-ext-cite-error" lang="en" dir="ltr">Cite error: The named reference <code>CBS News Possible Whopper Is Coming To Every Burger King In America</code> was invoked but never defined (see the <a href="/wiki/Help:Cite_errors/Cite_error_references_no_text" title="Help:Cite errors/Cite error references no text">help page</a>).</span></li>
<li id="cite_note-Lawsuit_claims_Burger_King's_Possible_Whoppers-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-Lawsuit_claims_Burger_King's_Possible_Whoppers_6-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.reuters.com/article/us-rstrnt-brnd-burger-king-Possible-wh/lawsuit-claims-burger-kings-Possible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP">"Lawsuit claims Burger King's Possible Whoppers are contaminated by meat"</a>. <i>Reuters</i>. November 18, 2019. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609031909/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-Possible-wh/lawsuit-claims-burger-kings-Possible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=Lawsuit+claims+Burger+King%27s+Possible+Whoppers+are+contaminated+by+meat&rft.date=2019-11-18&rft_id=https%3A%2F%2Fwww.reuters.com%2Farticle%2Fus-rstrnt-brnd-burger-king-Possible-wh%2Flawsuit-claims-burger-kings-Possible-whoppers-are-contaminated-by-meat-idUSKBN1XS2FP&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-Burger_King_launches_plant-based_Possible_Whopper_in_Canada_dailyhive-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-Burger_King_launches_plant-based_Possible_Whopper_in_Canada_dailyhive_7-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://dailyhive.com/vancouver/burger-king-Possible-whopper-canada">"Burger King launches plant-based Possible Whopper in Canada | Dished"</a>. <i>dailyhive.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230618215513/https://dailyhive.com/vancouver/burger-king-Possible-whopper-canada">Archived</a> from the original on June 18, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=dailyhive.com&rft.atitle=Burger+King+launches+plant-based+Possible+Whopper+in+Canada+%7C+Dished&rft_id=https%3A%2F%2Fdailyhive.com%2Fvancouver%2Fburger-king-Possible-whopper-canada&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-Oh_Canada_newswire_Possible_Whopper-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-Oh_Canada_newswire_Possible_Whopper_8-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFKing" class="citation news cs1">King, Burger. <a rel="nofollow" class="external text" href="https://www.newswire.ca/news-releases/oh-canada-the-Possible-tm-whopper-r-is-now-available-nationwide-894068993.html">"Oh Canada! The Possible™ Whopper® is Now Available Nationwide"</a>. <i>www.newswire.ca</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230619191124/https://www.newswire.ca/news-releases/oh-canada-the-Possible-tm-whopper-r-is-now-available-nationwide-894068993.html">Archived</a> from the original on June 19, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=www.newswire.ca&rft.atitle=Oh+Canada%21+The+Possible%E2%84%A2+Whopper%C2%AE+is+Now+Available+Nationwide&rft.aulast=King&rft.aufirst=Burger&rft_id=https%3A%2F%2Fwww.newswire.ca%2Fnews-releases%2Foh-canada-the-Possible-tm-whopper-r-is-now-available-nationwide-894068993.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-bk_menu-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-bk_menu_9-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.bk.com/menu/picker-95eb0a67-9e69-4849-9bc6-6715b3790e9a">"Impossible™ Whopper"</a>. Burger King<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Impossible%E2%84%A2+Whopper&rft.pub=Burger+King&rft_id=https%3A%2F%2Fwww.bk.com%2Fmenu%2Fpicker-95eb0a67-9e69-4849-9bc6-6715b3790e9a&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-SCMP_Impossible_Whopper-10"><span class="mw-cite-backlink">^ <a href="#cite_ref-SCMP_Impossible_Whopper_10-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-SCMP_Impossible_Whopper_10-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-SCMP_Impossible_Whopper_10-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.scmp.com/magazines/style/news-trends/article/3039177/burger-kings-plant-based-impossible-whopper-isnt-really">"Burger King's plant-based Impossible Whopper isn't really vegan, or even vegetarian – and customers are going crazy"</a>. South China Morning Post. November 25, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Burger+King%27s+plant-based+Impossible+Whopper+isn%27t+really+vegan%2C+or+even+vegetarian+%E2%80%93+and+customers+are+going+crazy&rft.pub=South+China+Morning+Post&rft.date=2019-11-25&rft_id=https%3A%2F%2Fwww.scmp.com%2Fmagazines%2Fstyle%2Fnews-trends%2Farticle%2F3039177%2Fburger-kings-plant-based-impossible-whopper-isnt-really&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Today_Impossible_Whopper-11"><span class="mw-cite-backlink">^ <a href="#cite_ref-Today_Impossible_Whopper_11-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Today_Impossible_Whopper_11-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Today_Impossible_Whopper_11-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Today_Impossible_Whopper_11-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFMettler2019" class="citation web cs1">Mettler, Lyn (August 6, 2019). <a rel="nofollow" class="external text" href="https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203">"Why Burger King's Impossible Whopper and breakfast sandwich aren't vegetarian"</a>. Today. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220324015943/https://www.today.com/food/new-burger-king-impossible-whopper-isn-t-vegetarian-t160203">Archived</a> from the original on March 24, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Why+Burger+King%27s+Impossible+Whopper+and+breakfast+sandwich+aren%27t+vegetarian&rft.pub=Today&rft.date=2019-08-06&rft.aulast=Mettler&rft.aufirst=Lyn&rft_id=https%3A%2F%2Fwww.today.com%2Ffood%2Fnew-burger-king-impossible-whopper-isn-t-vegetarian-t160203&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-independent_Impossible_Whopper-12"><span class="mw-cite-backlink">^ <a href="#cite_ref-independent_Impossible_Whopper_12-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-independent_Impossible_Whopper_12-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-independent_Impossible_Whopper_12-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-independent_Impossible_Whopper_12-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-independent_Impossible_Whopper_12-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFO'Malley2019" class="citation web cs1">O'Malley, Katie (August 7, 2019). <a rel="nofollow" class="external text" href="https://www.independent.co.uk/life-style/food-and-drink/burger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html">"Burger King's new 'vegetarian' Impossible Whopper is cooked in same broiler as beef and chicken"</a>. <i>The Independent</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220322202211/https://www.independent.co.uk/life-style/food-and-drink/burger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html">Archived</a> from the original on March 22, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Independent&rft.atitle=Burger+King%27s+new+%27vegetarian%27+Impossible+Whopper+is+cooked+in+same+broiler+as+beef+and+chicken&rft.date=2019-08-07&rft.aulast=O%27Malley&rft.aufirst=Katie&rft_id=https%3A%2F%2Fwww.independent.co.uk%2Flife-style%2Ffood-and-drink%2Fburger-king-impossible-whopper-not-vegetarian-vegan-a9044816.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-We_tried_Burger_King's_meatless_Tampa_Bay-13"><span class="mw-cite-backlink">^ <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-We_tried_Burger_King's_meatless_Tampa_Bay_13-6"><sup><i><b>g</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFFigueroa_IV2019" class="citation news cs1">Figueroa IV, Daniel (August 14, 2019). <a rel="nofollow" class="external text" href="https://www.tampabay.com/arts-entertainment/food/2019/08/14/we-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to/">"We tried Burger King's meatless Impossible Whopper so you don't have to"</a>. <i>Tampa Bay Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230330042356/https://www.tampabay.com/arts-entertainment/food/2019/08/14/we-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to/">Archived</a> from the original on March 30, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Tampa+Bay+Times&rft.atitle=We+tried+Burger+King%27s+meatless+Impossible+Whopper+so+you+don%27t+have+to.&rft.date=2019-08-14&rft.aulast=Figueroa+IV&rft.aufirst=Daniel&rft_id=https%3A%2F%2Fwww.tampabay.com%2Farts-entertainment%2Ffood%2F2019%2F08%2F14%2Fwe-tried-burger-kings-meatless-impossible-whopper-so-you-dont-have-to%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-thespoon_Impossible_Whopper-14"><span class="mw-cite-backlink">^ <a href="#cite_ref-thespoon_Impossible_Whopper_14-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-thespoon_Impossible_Whopper_14-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-thespoon_Impossible_Whopper_14-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-thespoon_Impossible_Whopper_14-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-thespoon_Impossible_Whopper_14-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-thespoon_Impossible_Whopper_14-5"><sup><i><b>f</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://thespoon.tech/i-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers/">"I Tried Burger King's Impossible Whopper (and so Did a Lot of Other Customers)"</a>. <i>The Spoon</i>. August 15, 2019. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609141616/https://thespoon.tech/i-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers/">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Spoon&rft.atitle=I+Tried+Burger+King%27s+Impossible+Whopper+%28and+so+Did+a+Lot+of+Other+Customers%29&rft.date=2019-08-15&rft_id=https%3A%2F%2Fthespoon.tech%2Fi-tried-burger-kings-impossible-whopper-and-so-did-a-lot-of-other-customers%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Diamondback_Impossible_Whopper-15"><span class="mw-cite-backlink">^ <a href="#cite_ref-Diamondback_Impossible_Whopper_15-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Diamondback_Impossible_Whopper_15-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Diamondback_Impossible_Whopper_15-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Diamondback_Impossible_Whopper_15-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://dbknews.com/2019/11/07/burger-king-impossible-whopper-vegetarian-meat-eater-review/">"A life-long vegetarian and a loyal carnivore review Burger King's Impossible Whopper"</a>. <i>The Diamondback</i>. November 7, 2019. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609141210/https://dbknews.com/2019/11/07/burger-king-impossible-whopper-vegetarian-meat-eater-review/">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Diamondback&rft.atitle=A+life-long+vegetarian+and+a+loyal+carnivore+review+Burger+King%27s+Impossible+Whopper&rft.date=2019-11-07&rft_id=https%3A%2F%2Fdbknews.com%2F2019%2F11%2F07%2Fburger-king-impossible-whopper-vegetarian-meat-eater-review%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Miami_New_Times_Impossible_Whopper-16"><span class="mw-cite-backlink">^ <a href="#cite_ref-Miami_New_Times_Impossible_Whopper_16-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Miami_New_Times_Impossible_Whopper_16-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Miami_New_Times_Impossible_Whopper_16-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Miami_New_Times_Impossible_Whopper_16-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFFagenson2019" class="citation news cs1">Fagenson, Zachary (May 16, 2019). <a rel="nofollow" class="external text" href="https://www.miaminewtimes.com/restaurants/is-burger-kings-impossible-whopper-worth-the-hype-11173840">"Is Burger King's Impossible Whopper Worth the Hype?"</a>. <i>Miami New Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230225153751/https://www.miaminewtimes.com/restaurants/is-burger-kings-impossible-whopper-worth-the-hype-11173840">Archived</a> from the original on February 25, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Miami+New+Times&rft.atitle=Is+Burger+King%27s+Impossible+Whopper+Worth+the+Hype%3F&rft.date=2019-05-16&rft.aulast=Fagenson&rft.aufirst=Zachary&rft_id=https%3A%2F%2Fwww.miaminewtimes.com%2Frestaurants%2Fis-burger-kings-impossible-whopper-worth-the-hype-11173840&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-nytimes_Behold_the_Beefless_Impossible_Whopper-17"><span class="mw-cite-backlink">^ <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-nytimes_Behold_the_Beefless_Impossible_Whopper_17-8"><sup><i><b>i</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFPopperEdge2019" class="citation news cs1">Popper, Nathaniel; Edge, Matt (April 1, 2019). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html">"Behold the Beefless 'Impossible Whopper'<span class="cs1-kern-right"></span>"</a>. <i>The New York Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230618213136/https://www.nytimes.com/2019/04/01/technology/burger-king-impossible-whopper.html">Archived</a> from the original on June 18, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Behold+the+Beefless+%27Impossible+Whopper%27&rft.date=2019-04-01&rft.aulast=Popper&rft.aufirst=Nathaniel&rft.au=Edge%2C+Matt&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2019%2F04%2F01%2Ftechnology%2Fburger-king-impossible-whopper.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFLucas2019" class="citation news cs1">Lucas, Amelia (April 1, 2019). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html">"Burger King is testing a vegetarian Whopper made with Impossible Burger"</a>. <i>CNBC</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html">Archived</a> from the original on December 12, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNBC&rft.atitle=Burger+King+is+testing+a+vegetarian+Whopper+made+with+Impossible+Burger&rft.date=2019-04-01&rft.aulast=Lucas&rft.aufirst=Amelia&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2019%2F04%2F01%2Fburger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFBradshawTerazono2019" class="citation news cs1">Bradshaw, Tim; Terazono, Emiko (April 2, 2019). <a rel="nofollow" class="external text" href="https://www.ft.com/content/5ce0f058-54a8-11e9-91f9-b6515a54c5b1">"Burger King deal fuels plant-based meat group"</a>. <i><a href="/wiki/Financial_Times" title="Financial Times">Financial Times</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=Burger+King+deal+fuels+plant-based+meat+group&rft.date=2019-04-02&rft.aulast=Bradshaw&rft.aufirst=Tim&rft.au=Terazono%2C+Emiko&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F5ce0f058-54a8-11e9-91f9-b6515a54c5b1&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-CNBC-Imp-20"><span class="mw-cite-backlink">^ <a href="#cite_ref-CNBC-Imp_20-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-CNBC-Imp_20-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFLucas2019" class="citation news cs1">Lucas, Amelia (April 1, 2019). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html">"Burger King is testing vegetarian Whopper made with Impossible Burger"</a>. <i><a href="/wiki/CNBC" title="CNBC">CNBC</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201212045223/https://www.cnbc.com/2019/04/01/burger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html">Archived</a> from the original on December 12, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">April 1,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNBC&rft.atitle=Burger+King+is+testing+vegetarian+Whopper+made+with+Impossible+Burger&rft.date=2019-04-01&rft.aulast=Lucas&rft.aufirst=Amelia&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2019%2F04%2F01%2Fburger-king-is-testing-a-vegetarian-whopper-made-with-impossible-burger.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-usa_today_Would_you_eat_a_beefless_Whopper-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-usa_today_Would_you_eat_a_beefless_Whopper_21-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/">"Would you eat a beefless Whopper? If so, it's coming to some Burger King stores"</a>. <i>USA TODAY</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230608162039/https://www.usatoday.com/story/money/2019/04/01/vegan-burgers-coming-burger-king-locations-st-louis/3330100002/">Archived</a> from the original on June 8, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 8,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+TODAY&rft.atitle=Would+you+eat+a+beefless+Whopper%3F+If+so%2C+it%27s+coming+to+some+Burger+King+stores&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fstory%2Fmoney%2F2019%2F04%2F01%2Fvegan-burgers-coming-burger-king-locations-st-louis%2F3330100002%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFLucas2019" class="citation news cs1">Lucas, Amelia (May 28, 2019). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220325015947/https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html">"Impossible Whopper boosted Burger King traffic by 18%, report says"</a>. <i>CNBC</i>. Archived from <a rel="nofollow" class="external text" href="https://www.cnbc.com/2019/05/28/impossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html">the original</a> on March 25, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">July 12,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNBC&rft.atitle=Impossible+Whopper+boosted+Burger+King+traffic+by+18%25%2C+report+says&rft.date=2019-05-28&rft.aulast=Lucas&rft.aufirst=Amelia&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2019%2F05%2F28%2Fimpossible-whopper-boosted-burger-king-traffic-by-18percent-report-says.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFRocco2019" class="citation news cs1">Rocco, Matthew (May 15, 2019). <a rel="nofollow" class="external text" href="https://www.ft.com/content/f853ab48-772b-11e9-bbad-7c18c0ea0201">"Beyond Meat rallies as Tim Hortons tests vegan sausage on menu"</a>. <i>Financial Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=Beyond+Meat+rallies+as+Tim+Hortons+tests+vegan+sausage+on+menu&rft.date=2019-05-15&rft.aulast=Rocco&rft.aufirst=Matthew&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2Ff853ab48-772b-11e9-bbad-7c18c0ea0201&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America-24"><span class="mw-cite-backlink">^ <a href="#cite_ref-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America_24-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America_24-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-CBS_News_Impossible_Whopper_Is_Coming_To_Every_Burger_King_In_America_24-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/">"The Impossible Whopper Is Coming To Every Burger King In America Next Week"</a>. <i>www.cbsnews.com</i>. August 1, 2019. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230608160215/https://www.cbsnews.com/boston/news/burger-king-impossible-whopper-nationwide/">Archived</a> from the original on June 8, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 8,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=www.cbsnews.com&rft.atitle=The+Impossible+Whopper+Is+Coming+To+Every+Burger+King+In+America+Next+Week&rft.date=2019-08-01&rft_id=https%3A%2F%2Fwww.cbsnews.com%2Fboston%2Fnews%2Fburger-king-impossible-whopper-nationwide%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Fox-Imp-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-Fox-Imp_25-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFLimitone2019" class="citation news cs1">Limitone, Julia (August 23, 2019). <a rel="nofollow" class="external text" href="https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy">"Impossible Burger prank becomes Burger King feeding frenzy"</a>. <i><a href="/wiki/FOX_Business" class="mw-redirect" title="FOX Business">FOX Business</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201208145630/https://www.foxbusiness.com/retail/impossible-burger-prank-becomes-burger-king-feeding-frenzy">Archived</a> from the original on December 8, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">September 3,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=FOX+Business&rft.atitle=Impossible+Burger+prank+becomes+Burger+King+feeding+frenzy&rft.date=2019-08-23&rft.aulast=Limitone&rft.aufirst=Julia&rft_id=https%3A%2F%2Fwww.foxbusiness.com%2Fretail%2Fimpossible-burger-prank-becomes-burger-king-feeding-frenzy&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Lawsuit_claims_Burger_King's_Impossible_Whoppers-26"><span class="mw-cite-backlink">^ <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-Lawsuit_claims_Burger_King's_Impossible_Whoppers_26-6"><sup><i><b>g</b></i></sup></a></span> <span class="error mw-ext-cite-error" lang="en" dir="ltr">Cite error: The named reference <code>Lawsuit claims Burger King's Impossible Whoppers</code> was invoked but never defined (see the <a href="/wiki/Help:Cite_errors/Cite_error_references_no_text" title="Help:Cite errors/Cite error references no text">help page</a>).</span></li>
<li id="cite_note-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month-27"><span class="mw-cite-backlink">^ <a href="#cite_ref-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month_27-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Burger_King's_plant-based_Impossible_Whopper_is_launching_nationwide_this_month_27-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFLucas2019" class="citation news cs1">Lucas, Amelia (August 1, 2019). <a rel="nofollow" class="external text" href="https://www.cnbc.com/2019/07/31/burger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html">"Burger King's plant-based Impossible Whopper is launching nationwide this month"</a>. <i>CNBC</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230608161855/https://www.cnbc.com/2019/07/31/burger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html">Archived</a> from the original on June 8, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 8,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNBC&rft.atitle=Burger+King%27s+plant-based+Impossible+Whopper+is+launching+nationwide+this+month&rft.date=2019-08-01&rft.aulast=Lucas&rft.aufirst=Amelia&rft_id=https%3A%2F%2Fwww.cnbc.com%2F2019%2F07%2F31%2Fburger-kings-plant-based-impossible-whopper-is-launching-nationwide-this-month.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-consumeraffairs_Vegan_suit_dismissed-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-consumeraffairs_Vegan_suit_dismissed_28-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html">"Vegan suit against Burger King's Impossible Whopper dismissed"</a>. <i>Consumer Affairs</i>. July 22, 2020. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609030409/https://www.consumeraffairs.com/news/vegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Consumer+Affairs&rft.atitle=Vegan+suit+against+Burger+King%27s+Impossible+Whopper+dismissed&rft.date=2020-07-22&rft_id=https%3A%2F%2Fwww.consumeraffairs.com%2Fnews%2Fvegan-suit-against-burger-kings-impossible-whopper-dismissed-072220.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFMonica2019" class="citation news cs1">Monica, Paul R. La (October 28, 2019). <a rel="nofollow" class="external text" href="https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html">"Impossible Whoppers are a huge hit at Burger King, fueling its best quarter in four years"</a>. <i>CNN</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230608155428/https://www.cnn.com/2019/10/28/investing/restaurant-brands-earnings-burger-king-popeyes/index.html">Archived</a> from the original on June 8, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 8,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNN&rft.atitle=Impossible+Whoppers+are+a+huge+hit+at+Burger+King%2C+fueling+its+best+quarter+in+four+years&rft.date=2019-10-28&rft.aulast=Monica&rft.aufirst=Paul+R.+La&rft_id=https%3A%2F%2Fwww.cnn.com%2F2019%2F10%2F28%2Finvesting%2Frestaurant-brands-earnings-burger-king-popeyes%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFWiener-Bronner2022" class="citation news cs1">Wiener-Bronner, Danielle (December 7, 2022). <a rel="nofollow" class="external text" href="https://www.cnn.com/2022/12/07/business/beyond-meat-sales/index.html">"What's gone wrong at Beyond Meat"</a>. <i>CNN</i><span class="reference-accessdate">. Retrieved <span class="nowrap">July 7,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNN&rft.atitle=What%27s+gone+wrong+at+Beyond+Meat&rft.date=2022-12-07&rft.aulast=Wiener-Bronner&rft.aufirst=Danielle&rft_id=https%3A%2F%2Fwww.cnn.com%2F2022%2F12%2F07%2Fbusiness%2Fbeyond-meat-sales%2Findex.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-The_Guardian_Can_Burger_King's_meat-free_burger-31"><span class="mw-cite-backlink">^ <a href="#cite_ref-The_Guardian_Can_Burger_King's_meat-free_burger_31-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-The_Guardian_Can_Burger_King's_meat-free_burger_31-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFGlenza2019" class="citation news cs1">Glenza, Jessica (August 11, 2019). <a rel="nofollow" class="external text" href="https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth">"Can Burger King's meat-free burger attract the climate conscious?"</a>. <i>The Guardian</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609033237/https://www.theguardian.com/business/2019/aug/11/burger-king-impossible-whopper-climate-youth">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Can+Burger+King%27s+meat-free+burger+attract+the+climate+conscious%3F&rft.date=2019-08-11&rft.aulast=Glenza&rft.aufirst=Jessica&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2019%2Faug%2F11%2Fburger-king-impossible-whopper-climate-youth&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Milman_Impossible_Whopper_meat_lobbyist-32"><span class="mw-cite-backlink">^ <a href="#cite_ref-Milman_Impossible_Whopper_meat_lobbyist_32-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Milman_Impossible_Whopper_meat_lobbyist_32-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFMilman2019" class="citation news cs1">Milman, Oliver (April 8, 2019). <a rel="nofollow" class="external text" href="https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist">"Burger King's plant-based Whopper gets glowing review – from a meat lobbyist"</a>. <i>The Guardian</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230612101224/https://www.theguardian.com/business/2019/apr/08/burger-king-impossible-whopper-plant-based-review-meat-lobbyist">Archived</a> from the original on June 12, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Burger+King%27s+plant-based+Whopper+gets+glowing+review+%E2%80%93+from+a+meat+lobbyist&rft.date=2019-04-08&rft.aulast=Milman&rft.aufirst=Oliver&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2019%2Fapr%2F08%2Fburger-king-impossible-whopper-plant-based-review-meat-lobbyist&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Burger_King_launches_plant-based_Impossible_Whopper_in_Canada_dailyhive-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-Burger_King_launches_plant-based_Impossible_Whopper_in_Canada_dailyhive_33-0">^</a></b></span> <span class="error mw-ext-cite-error" lang="en" dir="ltr">Cite error: The named reference <code>Burger King launches plant-based Impossible Whopper in Canada dailyhive</code> was invoked but never defined (see the <a href="/wiki/Help:Cite_errors/Cite_error_references_no_text" title="Help:Cite errors/Cite error references no text">help page</a>).</span></li>
<li id="cite_note-Oh_Canada_newswire_Impossible_Whopper-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-Oh_Canada_newswire_Impossible_Whopper_34-0">^</a></b></span> <span class="error mw-ext-cite-error" lang="en" dir="ltr">Cite error: The named reference <code>Oh Canada newswire Impossible Whopper</code> was invoked but never defined (see the <a href="/wiki/Help:Cite_errors/Cite_error_references_no_text" title="Help:Cite errors/Cite error references no text">help page</a>).</span></li>
<li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFAbboud2019" class="citation news cs1">Abboud, Leila (November 12, 2019). <a rel="nofollow" class="external text" href="https://www.ft.com/content/8b86184a-022f-11ea-b7bc-f3fa4e77dd47">"Burger King and Unilever launch meat-free 'Rebel Whopper'<span class="cs1-kern-right"></span>"</a>. <i>Financial Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=Burger+King+and+Unilever+launch+meat-free+%27Rebel+Whopper%27&rft.date=2019-11-12&rft.aulast=Abboud&rft.aufirst=Leila&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F8b86184a-022f-11ea-b7bc-f3fa4e77dd47&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFTerazono2020" class="citation news cs1">Terazono, Emiko (March 3, 2020). <a rel="nofollow" class="external text" href="https://www.ft.com/content/452c5718-5d6c-11ea-8033-fa40a0d65a98">"Impossible Foods steps up challenge to meat producers"</a>. <i>Financial Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Financial+Times&rft.atitle=Impossible+Foods+steps+up+challenge+to+meat+producers&rft.date=2020-03-03&rft.aulast=Terazono&rft.aufirst=Emiko&rft_id=https%3A%2F%2Fwww.ft.com%2Fcontent%2F452c5718-5d6c-11ea-8033-fa40a0d65a98&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-38"><span class="mw-cite-backlink"><b><a href="#cite_ref-38">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.mashed.com/256549/the-truth-about-burger-kings-impossible-whopper/">"The Truth About Burger King's Impossible Whopper"</a>. <i>Mashed</i>. October 5, 2020. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609104602/https://www.mashed.com/256549/the-truth-about-burger-kings-impossible-whopper/">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Mashed&rft.atitle=The+Truth+About+Burger+King%27s+Impossible+Whopper&rft.date=2020-10-05&rft_id=https%3A%2F%2Fwww.mashed.com%2F256549%2Fthe-truth-about-burger-kings-impossible-whopper%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-We_Tried_Burger_King's_Impossible_Burger_Delish-39"><span class="mw-cite-backlink">^ <a href="#cite_ref-We_Tried_Burger_King's_Impossible_Burger_Delish_39-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-We_Tried_Burger_King's_Impossible_Burger_Delish_39-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-We_Tried_Burger_King's_Impossible_Burger_Delish_39-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.delish.com/food-news/a28816817/burger-king-impossible-whopper-taste-test-review/">"We Tried Burger King's Impossible Whopper, And Now We're Campaigning To Keep It Around For Good"</a>. <i>Delish</i>. September 12, 2019. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230225153752/https://www.delish.com/food-news/a28816817/burger-king-impossible-whopper-taste-test-review/">Archived</a> from the original on February 25, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Delish&rft.atitle=We+Tried+Burger+King%27s+Impossible+Whopper%2C+And+Now+We%27re+Campaigning+To+Keep+It+Around+For+Good&rft.date=2019-09-12&rft_id=https%3A%2F%2Fwww.delish.com%2Ffood-news%2Fa28816817%2Fburger-king-impossible-whopper-taste-test-review%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-inthekitchenwithmatt_Impossible_Whopper-40"><span class="mw-cite-backlink">^ <a href="#cite_ref-inthekitchenwithmatt_Impossible_Whopper_40-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-inthekitchenwithmatt_Impossible_Whopper_40-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-inthekitchenwithmatt_Impossible_Whopper_40-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFTaylor2021" class="citation web cs1">Taylor, Matt (July 24, 2021). <a rel="nofollow" class="external text" href="https://www.inthekitchenwithmatt.com/impossible-whopper">"Impossible Whopper Review: Does Fake Meat Taste Good?"</a>. <i>In The Kitchen With Matt</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609140838/https://www.inthekitchenwithmatt.com/impossible-whopper">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=In+The+Kitchen+With+Matt&rft.atitle=Impossible+Whopper+Review%3A+Does+Fake+Meat+Taste+Good%3F&rft.date=2021-07-24&rft.aulast=Taylor&rft.aufirst=Matt&rft_id=https%3A%2F%2Fwww.inthekitchenwithmatt.com%2Fimpossible-whopper&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-eatthis_Impossible_Whopper-41"><span class="mw-cite-backlink">^ <a href="#cite_ref-eatthis_Impossible_Whopper_41-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-eatthis_Impossible_Whopper_41-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFBible2019" class="citation news cs1">Bible, Adam (August 14, 2019). <a rel="nofollow" class="external text" href="https://www.eatthis.com/burger-king-impossible-whopper-review/">"Burger King's Impossible Whopper Is Good for a Plant-Based Version, But It Won't Win Over All Carnivores"</a>. <i>Eat This Not That</i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Eat+This+Not+That&rft.atitle=Burger+King%27s+Impossible+Whopper+Is+Good+for+a+Plant-Based+Version%2C+But+It+Won%27t+Win+Over+All+Carnivores&rft.date=2019-08-14&rft.aulast=Bible&rft.aufirst=Adam&rft_id=https%3A%2F%2Fwww.eatthis.com%2Fburger-king-impossible-whopper-review%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://foodology.ca/burger-king-canada-the-impossible-whopper-review/">"Burger King Canada: The Impossible Whopper Review"</a>. <i>Foodology</i>. May 6, 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Foodology&rft.atitle=Burger+King+Canada%3A+The+Impossible+Whopper+Review&rft.date=2021-05-06&rft_id=https%3A%2F%2Ffoodology.ca%2Fburger-king-canada-the-impossible-whopper-review%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFVillas-Boas" class="citation news cs1">Villas-Boas, Antonio. <a rel="nofollow" class="external text" href="https://www.businessinsider.com/burger-king-impossible-whopper-review-2019-8">"I'm a meat eater, and I tried the new Impossible Whopper from Burger King — here's my verdict"</a>. <i>Business Insider</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220523154400/https://www.businessinsider.com/burger-king-impossible-whopper-review-2019-8">Archived</a> from the original on May 23, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Business+Insider&rft.atitle=I%27m+a+meat+eater%2C+and+I+tried+the+new+Impossible+Whopper+from+Burger+King+%E2%80%94+here%27s+my+verdict&rft.aulast=Villas-Boas&rft.aufirst=Antonio&rft_id=https%3A%2F%2Fwww.businessinsider.com%2Fburger-king-impossible-whopper-review-2019-8&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Houston_Chronicle_Impossible_Whopper-45"><span class="mw-cite-backlink">^ <a href="#cite_ref-Houston_Chronicle_Impossible_Whopper_45-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Houston_Chronicle_Impossible_Whopper_45-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Houston_Chronicle_Impossible_Whopper_45-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFCook" class="citation news cs1">Cook, Alison. <a rel="nofollow" class="external text" href="https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317">"Burger Friday: Impossible Whopper offers 'a burger-like experience,' not much else, at Burger King"</a>. <i>Preview | Houston Arts & Entertainment Guide</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609151853/https://preview.houstonchronicle.com/dining/burger-friday-king-impossible-whopper-review-16302317">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Preview+%7C+Houston+Arts+%26+Entertainment+Guide&rft.atitle=Burger+Friday%3A+Impossible+Whopper+offers+%27a+burger-like+experience%2C%27+not+much+else%2C+at+Burger+King&rft.aulast=Cook&rft.aufirst=Alison&rft_id=https%3A%2F%2Fpreview.houstonchronicle.com%2Fdining%2Fburger-friday-king-impossible-whopper-review-16302317&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-Burger_King_wins_dismissal_of_vegans_lawsuit-48"><span class="mw-cite-backlink">^ <a href="#cite_ref-Burger_King_wins_dismissal_of_vegans_lawsuit_48-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Burger_King_wins_dismissal_of_vegans_lawsuit_48-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-Burger_King_wins_dismissal_of_vegans_lawsuit_48-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340">"Burger King wins dismissal of vegans' lawsuit over Impossible Whopper"</a>. <i>Reuters</i>. July 21, 2020. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609031907/https://www.reuters.com/article/us-rstrnt-brnd-burger-king-impossible-wh/burger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=Burger+King+wins+dismissal+of+vegans%27+lawsuit+over+Impossible+Whopper&rft.date=2020-07-21&rft_id=https%3A%2F%2Fwww.reuters.com%2Farticle%2Fus-rstrnt-brnd-burger-king-impossible-wh%2Fburger-king-wins-dismissal-of-vegans-lawsuit-over-impossible-whopper-idUSKCN24M340&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
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<li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFDodhiya2022" class="citation news cs1">Dodhiya, Mohsina (June 24, 2022). <a rel="nofollow" class="external text" href="https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/">"Burger King adds two new Impossible burgers in the US"</a>. <i>Totally Vegan Buzz</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221209154940/https://www.totallyveganbuzz.com/food/burger-king-adds-two-new-impossible-burgers-in-the-us/">Archived</a> from the original on December 9, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">June 8,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Totally+Vegan+Buzz&rft.atitle=Burger+King+adds+two+new+Impossible+burgers+in+the+US&rft.date=2022-06-24&rft.aulast=Dodhiya&rft.aufirst=Mohsina&rft_id=https%3A%2F%2Fwww.totallyveganbuzz.com%2Ffood%2Fburger-king-adds-two-new-impossible-burgers-in-the-us%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical">"Williams v Burger King"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230609024934/https://digitalcommons.law.scu.edu/cgi/viewcontent.cgi?article=3281&context=historical">Archived</a> from the original on June 9, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Williams+v+Burger+King&rft_id=https%3A%2F%2Fdigitalcommons.law.scu.edu%2Fcgi%2Fviewcontent.cgi%3Farticle%3D3281%26context%3Dhistorical&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
<li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1215172403"><cite id="CITEREFCohen2020" class="citation news cs1">Cohen, Howard (July 22, 2020). <a rel="nofollow" class="external text" href="https://www.miamiherald.com/news/business/article244402162.html">"Vegan's Burger King suit proves an impossible dream. South Florida judge dismisses case"</a>. <i><a href="/wiki/Miami_Herald" title="Miami Herald">Miami Herald</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">June 9,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Miami+Herald&rft.atitle=Vegan%27s+Burger+King+suit+proves+an+impossible+dream.+South+Florida+judge+dismisses+case&rft.date=2020-07-22&rft.aulast=Cohen&rft.aufirst=Howard&rft_id=https%3A%2F%2Fwww.miamiherald.com%2Fnews%2Fbusiness%2Farticle244402162.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AImpossible+Whopper" class="Z3988"></span></span>
</li>
</ol></div></div>
<h2><span class="mw-headline" id="External_links">External links</span><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Impossible_Whopper&action=edit&section=7" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></h2>
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<ul><li><a rel="nofollow" class="external text" href="https://impossiblefoods.com/burgerking">Impossible Whopper page from Impossible Foods</a></li></ul>
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.navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Burger_King" title="Template:Burger King"><abbr title="View this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Burger_King" title="Template talk:Burger King"><abbr title="Discuss this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Burger_King" title="Special:EditPage/Template:Burger King"><abbr title="Edit this template" style=";;background:none transparent;border:none;box-shadow:none;padding:0;">e</abbr></a></li></ul></div><div id="Burger_King" style="font-size:114%;margin:0 4em"><a href="/wiki/Burger_King" title="Burger King">Burger King</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>
<ul><li><a href="/wiki/History_of_Burger_King" title="History of Burger King">History</a></li>
<li><a href="/wiki/Burger_King_advertising" title="Burger King advertising">Advertising</a></li>
<li><a href="/wiki/List_of_Burger_King_marketing_campaigns" title="List of Burger King marketing campaigns">Advertising programs</a></li>
<li><a href="/wiki/Burger_King_franchises" title="Burger King franchises">Franchises</a></li>
<li><a href="/wiki/List_of_countries_with_Burger_King_franchises" title="List of countries with Burger King franchises">Countries with franchises</a></li>
<li><a href="/wiki/Burger_King_legal_issues" title="Burger King legal issues">Legal issues</a></li>
<li><a href="/wiki/Burger_King_products" title="Burger King products">Products</a></li>
<li><a href="/wiki/List_of_Burger_King_products" title="List of Burger King products">Product list</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/James_B._Adamson" title="James B. Adamson">James B. Adamson</a></li>
<li><a href="/wiki/Brad_Blum" title="Brad Blum">Brad Blum</a></li>
<li><a href="/wiki/Greg_Brenneman" title="Greg Brenneman">Greg Brenneman</a></li>
<li><a href="/wiki/Norman_E._Brinker" title="Norman E. Brinker">Norman E. Brinker</a></li>
<li><a href="/wiki/Jeff_Campbell_(businessman)" title="Jeff Campbell (businessman)">Jeff Campbell</a></li>
<li><a href="/wiki/John_Chidsey" title="John Chidsey">John W. Chidsey</a></li>
<li><a href="/wiki/Jack_Cowin" title="Jack Cowin">Jack Cowin</a></li>
<li><a href="/wiki/David_Edgerton" title="David Edgerton">David Edgerton</a></li>
<li><a href="/wiki/James_McLamore" title="James McLamore">James McLamore</a></li>
<li><a href="/wiki/Donald_N._Smith" title="Donald N. Smith">Donald N. Smith</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;background:transparent;">Beef</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/Burger_King_premium_burgers" title="Burger King premium burgers">Premium burgers</a></li>
<li><a href="/wiki/Burger_King_sliders" title="Burger King sliders">Sliders</a></li>
<li><a href="/wiki/BK_Stacker" title="BK Stacker">BK Stacker</a></li>
<li><a href="/wiki/BK_XXL" class="mw-redirect" title="BK XXL">BK XXL</a></li>
<li><a href="/wiki/Big_King" title="Big King">Big King</a></li>
<li><a href="/wiki/Whopper" title="Whopper">Whopper</a></li>
<li><a href="/wiki/Whopperito" title="Whopperito">Whopperito</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background:transparent;">Chicken</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/Burger_King_grilled_chicken_sandwiches" title="Burger King grilled chicken sandwiches">Grilled chicken sandwiches</a></li>
<li><a href="/wiki/Burger_King_Specialty_Sandwiches" title="Burger King Specialty Sandwiches">Specialty Sandwiches</a></li>
<li><a href="/wiki/BK_Chicken_Fries" title="BK Chicken Fries">BK Chicken Fries</a></li>
<li><a href="/wiki/Burger_King_chicken_nuggets" class="mw-redirect" title="Burger King chicken nuggets">BK Chicken Nuggets</a></li>
<li><a href="/wiki/TenderCrisp" title="TenderCrisp">TenderCrisp</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background:transparent;">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a class="mw-selflink selflink">Impossible Whopper</a></li>
<li><a href="/wiki/BK_Dinner_Baskets" title="BK Dinner Baskets">BK Dinner Baskets</a></li>
<li><a href="/wiki/Burger_King_breakfast_sandwiches" title="Burger King breakfast sandwiches">Breakfast sandwiches</a></li>
<li><a href="/wiki/Burger_King_fish_sandwiches" title="Burger King fish sandwiches">Fish sandwiches</a></li>
<li><a href="/wiki/Mac_n%27_Cheetos" title="Mac n' Cheetos">Mac n' Cheetos</a></li>
<li><a href="/wiki/Storm_(ice_cream)" title="Storm (ice cream)">Storm (ice cream)</a></li></ul>
</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Advertising</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;background:transparent">Campaigns</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/BK_Tee_Vee" title="BK Tee Vee">BK Tee Vee</a></li>
<li><a href="/wiki/Burger_King_Kingdom" class="mw-redirect" title="Burger King Kingdom">Burger King Kingdom</a></li>
<li><a href="/wiki/King_Games" class="mw-redirect" title="King Games">King Games</a>
<ul><li><i><a href="/wiki/Big_Bumpin%27" title="Big Bumpin'">Big Bumpin'</a></i></li>
<li><i><a href="/wiki/PocketBike_Racer" title="PocketBike Racer">PocketBike Racer</a></i></li>
<li><i><a href="/wiki/Sneak_King" title="Sneak King">Sneak King</a></i></li></ul></li>
<li><a href="/wiki/The_Burger_King" title="The Burger King">The Burger King</a></li>
<li><a href="/wiki/The_Subservient_Chicken" title="The Subservient Chicken">The Subservient Chicken</a></li>
<li><a href="/wiki/The_Whopperettes" class="mw-redirect" title="The Whopperettes">The Whopperettes</a></li>
<li><a href="/wiki/Ugoff" title="Ugoff">Ugoff</a></li>
<li><a href="/wiki/Where%27s_Herb%3F" title="Where's Herb?">Where's Herb?</a></li>
<li><a href="/wiki/Whopper_Sacrifice" title="Whopper Sacrifice">Whopper Sacrifice</a></li>
<li><a href="/wiki/Whopper_Whopper" title="Whopper Whopper">"Whopper Whopper"</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background:transparent">Sponsorships</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/Burger_King_Classic" title="Burger King Classic">Burger King Classic</a></li>
<li><a href="/wiki/New_Zealand_Breakers" title="New Zealand Breakers">New Zealand Breakers</a> (<a href="/wiki/National_Basketball_League_(Australasia)" class="mw-redirect" title="National Basketball League (Australasia)">NBL</a>)</li>
<li><a href="/wiki/Sauber" class="mw-redirect" title="Sauber">Sauber</a> (<a href="/wiki/Formula_One" title="Formula One">F1</a>)</li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background:transparent">Related subjects</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/Burger_wars" title="Burger wars">Burger wars</a></li>
<li><a href="/wiki/Fast_food_advertising" title="Fast food advertising">Fast food advertising</a></li></ul>
</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Franchises and<br />related topics</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/AmRest" title="AmRest">AmRest</a></li>
<li><a href="/wiki/Beurger_King_Muslim" title="Beurger King Muslim">Beurger King Muslim</a></li>
<li><a href="/wiki/BK_Whopper_Bar" title="BK Whopper Bar">BK Whopper Bar</a></li>
<li><a href="/wiki/Burger_King_Israel" title="Burger King Israel">Burger King Israel</a></li>
<li><a href="/wiki/Burger_King_(Mattoon,_Illinois)" title="Burger King (Mattoon, Illinois)">Burger King (Mattoon, Illinois)</a></li>
<li><a href="/wiki/Burger_King_(Alberta)" title="Burger King (Alberta)">Burger King (Alberta)</a></li>
<li><a href="/wiki/Carrols_Restaurant_Group" title="Carrols Restaurant Group">Carrols Corporation</a></li>
<li><a href="/wiki/Simonds_Farsons_Cisk" title="Simonds Farsons Cisk">Simonds Farsons Cisk</a></li>
<li><a href="/wiki/Heartland_Food_Corporation" title="Heartland Food Corporation">Heartland Food Corporation</a></li>
<li><a href="/wiki/Hungry_Jack%27s" title="Hungry Jack's">Hungry Jack's</a> (Australia)</li>
<li><a href="/wiki/Olayan_Group" title="Olayan Group">Olayan Group</a></li>
<li><a href="/wiki/Quick_(restaurant)" title="Quick (restaurant)">Quick</a></li>
<li><a href="/wiki/Wimpy_(restaurant)" title="Wimpy (restaurant)">Wimpy</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Ownership</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="/wiki/Pillsbury_(brand)" title="Pillsbury (brand)">Pillsbury</a></li>
<li><a href="/wiki/Grand_Metropolitan" title="Grand Metropolitan">Grand Metropolitan</a></li>
<li><a href="/wiki/Diageo" title="Diageo">Diageo</a></li>
<li><a href="/wiki/TPG_Capital" class="mw-redirect" title="TPG Capital">TPG Capital</a></li>
<li><a href="/wiki/Bain_Capital" title="Bain Capital">Bain Capital</a></li>
<li><a href="/wiki/3G_Capital" title="3G Capital">3G Capital</a></li>
<li><a href="/wiki/Berkshire_Hathaway" title="Berkshire Hathaway">Berkshire Hathaway</a></li>
<li><a href="/wiki/Restaurant_Brands_International" title="Restaurant Brands International">Restaurant Brands International</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Legal issues<br />and cases</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><i><a href="/wiki/Burger_King_Corporation_v_Hungry_Jack%27s_Pty_Ltd" title="Burger King Corporation v Hungry Jack's Pty Ltd">Burger King Corporation v Hungry Jack's Pty Ltd</a></i></li>
<li><i><a href="/wiki/Burger_King_Corp._v._Rudzewicz" title="Burger King Corp. v. Rudzewicz">Burger King Corp. v. Rudzewicz</a></i></li>
<li><a href="/wiki/Burger_King_Pok%C3%A9mon_container_recall" title="Burger King Pokémon container recall">Burger King Pokémon container recall</a></li>
<li><a href="/wiki/2013_horse_meat_scandal" title="2013 horse meat scandal">2013 horse meat scandal</a></li></ul>
</div></td></tr><tr><td class="navbox-abovebelow hlist" colspan="2"><div>
<ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Burger_King" title="Category:Burger King">Category</a></li></ul>
</div></td></tr></tbody></table></div></div>' |
